Quality and popularity, innovation and simplicity: Philips TV & Sound aims to conquer an ever greater space in the consumer market by intelligently seeking the balance between these factors. And it does so by proposing, for this reason 2022, a line of products that seem to have found it at this point, devices that excel in the price-quality ratio, that offer technological solutions adapted to the times but do not ‘reject’ users with too many machinations, who look ahead, indeed upwards, trying to push those looking for a TV, a soundbar, headphones or earphones, speakers, not to be satisfied with an ‘average’ quality but also to look for something different and, why not, better .
With this in mind, Philips TV & Sound has announced the news scheduled for this 2022, from the Philips Sound Go range, dedicated in particular to sportspeople, with the new Philips A7507 true wireless Anc ‘hybrid’ headphones and the new Philips S7807 portable Bluetooth speakers and S4807, to the new Philips 8807 Performance Series TV, for those looking for a particular video quality. But, among the products presented by the company, one in particular stands out, the Oled807 Ambilight, which remains in the wake of Philips’ proposals, pushing quality and innovation forward. And the same can be said for audio products, such as the new Philips Fidelio wireless Av eco-system with the Philips Fidelio Fb1 soundbar, the Fidelio Fw1 wireless subwoofer and the Fidelio Fs1 wireless speaker.
Paolo Vecera, Business and Marketing Manager Tv & Sound of Tp Vision, the company that acquired the Philips brand, is quite satisfied with the results that Philips has achieved in recent years, but he is also convinced that the ‘magic word’ to which Philips both ‘innovation’ must remain linked: “I know, it seems trivial to say, but it is essential for us to continue to have projects and move forward in the wake of technological innovation. And it is in this sense that the The One project, born in 2019, is important to us, and which is still evolving in 2022, around its key pillars, namely design and very high performance for an LCD television with an average price. And even more, the P5 processor that we created in Tp Vision, which has grown over the years, has reached its fifth generation and will still improve because technological research in the TV sector does not stop ”.
Basically, it has been a few years since the television went beyond its limits and entered a new phase of its life.
“Yes, calling it a television is perhaps an old way to define a device that today offers many more possibilities of use. The goal for companies like ours is to keep the system open for any possible evolution, such as in our Performance Series or the aforementioned The One, designed to meet consumers ”.
But how do we meet consumers in a world where technologies are constantly renewed?
“Allow me to use a not very technological image: pampering the consumer, putting him at ease, giving our products, even the audio ones, features that make them more comfortable, usable, simple. Like the headphones that self-regenerate in their box, or the functions to monitor the heartbeat. The philosophy that guides us is not just about technological improvement, but about finding ways to make people feel better when they use our products. So, in the audio for example, to propose features that are particularly suitable for sportsmen, but also improvements to the sound quality, both for music and for calls, noise reduction, elimination of wind or rustle, more faithful microphones “.
Your point of uniqueness in televisions still remains ambilight.
“It has been our focus, it is even more so this year. It is a very popular and particular function, it makes TV viewing more immersive, enriches the contents themselves. And when we talk to both professionals and consumers, we discover ways to use it that we never imagined, because ambilight offers more emotions, to broaden perception. Sure, it’s not a product for every home, but our recent research shows that nine out of ten people who have used it would buy a TV with ambilight again ”.
For this 2022 on your part there is a particular attention to the world of gaming.
“Yes, we have found that we have not made the best possible use of the ambilight on this front. Previously, games were mainly played on PCs and monitors, or the center of gaming was the TV. And now our televisions, from 8000 upwards, are particularly suitable for video games, we have made sure to reduce the lag between ambilight and game, and in the top models, such as the Oled 807, with the new panel, the vision of the games is absolutely amazing. And we like to think of a unique and spectacular experience, with the 807, the ambilight and a soundbar that enhances the sound and bass, to build a perfect gaming system ”.
Your role in audio is changing …
“It’s true, we expanded the range, two years ago we acquired the sound license and started creating synergies. At the beginning we struggled, but now the strategy is showing its fruits, both in the field of the most popular audio, and in that of soundbars, where the most performing products are part of the Fidelio range, which aims to put in the mass market of products normally aimed at audiophiles. It is a growing market, from which we expect to have some satisfactions “.