After the agreement with BMW and Ferrari, the giant Qualcomm continues to forge partnerships in the automotive sector (to date we are worth more than 13 billion dollars) and now it’s the turn of Stellantis with all its fourteen brands. Declared goal: “To guarantee excellent in-vehicle experiences for millions of vehicles”. It will start with Maserati which will be the first brand to host these technologies.
The agreement
Qualcomm and Ferrari together to accelerate the digital transformation of the Maranello house
by Vincenzo Borgomeo
The idea is to collaborate to implement the new vehicle platforms with Snapdragon digital chassis solutions, Qualcomm’s family of system-on-a-chip. The heart of the Snapdragon processor, nicknamed Scorpion, is at the heart of the Stellantis Qualcomm partnership because starting in 2024, Snapdragon automotive platforms will offer high-performance capacity and power for the Stla Brain and Stla SmartCockpit technology platforms.
Mobility
Qualcomm and BMW together for autonomous driving
by Vincenzo Borgomeo
A small step back to understand the speech: Stla Brain is the new electrical / electronic (E / E) and software architecture of Stellantis, the engine of the transformation towards customer-centered services. A service-oriented architecture, fully integrated with the cloud, that disconnects hardware cycles from software ones, allowing developers to quickly create and update features and services through OTA updates, without waiting for the introduction of new hardware.
These 2022
Qualcomm and Microsoft united by the metaverse (in Las Vegas)
Stla SmartCockpit, on the other hand, working in symbiosis with Stla Brain, will integrate perfectly with the digital life on board the vehicle, transforming it into a completely customizable living space. Stla SmartCockpit’s next-generation interface offers users a more natural way to interface with their vehicle, using input modes ranging from touch and voice commands to glances or gestures.
Stla SmartCockpit was in turn developed by the Mobile Drive joint venture between Stellantis and Foxconn and uses artificial intelligence-based applications to offer a range of features and services such as navigation, voice assistance, e-market commerce and payment services. The platform will use Amazon products and solutions specifically designed for our vehicles in order to create personalized, intuitive and specific experiences for each brand.
But back to the Stellantis-Qualcomm agreement: practically all Snapdragon cockpit platforms are not only designed to offer high-definition touch graphics and a voice-controlled cockpit console, but also a totally immersive experience, allowing excellent audio quality and perfectly clear voice communications inside the vehicle interior. We will see.
Mobile World Congress
Qualcomm, in addition to smartphones, there is more
by Andrea Nepori
We certainly know that the new functions will guarantee Over-the-air updates via the 5G network, which will allow the vehicle to evolve naturally and improve over time, thanks to constant improvements, as well as on-demand features and instant updates, which will concern for example the driving methods and the increase in power in terms of horsepower. It is also possible to have personalized experiences, which use AI to adapt to a wide range of customer preferences, while the user will certainly have better experiences, thanks to faster communication with the connected features and greater computational power to support future updates.
“This collaboration – Enrico Salvatori, president, Qualcomm Europe explained at a digital press conference – will allow Stellantis to better meet the needs of its customers today and tomorrow because our technology is particularly suited to helping today’s automotive brands to innovate and excel. Consequently, this agreement will help Stellantis to better secure its supply chain for strategic components ”. But the commitment is huge, so CEO Tavares himself spoke on the subject: “The technological partnership with Qualcomm Technologies – he explained – is another example of our desire to identify highly specialized sector leaders, interested in participating in the transformation process. of vehicles with a software-driven approach, collaborating with our in-house teams, so full of passion and talent. This will allow us to better meet the needs related to the lifestyles of customers, through secure, personalized and always connected features ”, continued Carlos Tavares, CEO of Stellantis. “Qualcomm Technologies’ great experience in the automotive sector and its leading role in the semiconductor sector – he concluded – will allow us to vertically integrate the key elements of our new platforms and to manage the entire electronic supply chain more closely, so as to guaranteeing access to the best technologies and meeting the potential of Stellantis volumes, as well as achieving our ambitious goal of Dare Forward 2030 ”.