Austrian crystalbrandSwarovski (SWAROVSKI) creative director Giovanna Engelbert took office last year. At the beginning of this year, he launched a new concept design Collection I, setting the brand as the fantasy and science fantasy laboratory Wonderlab. The colorful creation emphasizes the boundaries of transcending gender and age. Everyone can show their personal style through matching, “Collection II allows us to go deeper into our fantasy world. Deeply explore the spirit of Bohemianism and the design aesthetics inherited from our Austrian heritage, continuing our brand story through modern methods. Therefore, Every Swarovski crystal work has become the epitome of our world.”
Continuing the design concept of Collection I, Collection II played with color, texture and cutting, creating a series of self-exposing items—classic, punk, sweet, eye-catching, and works full of personality among them, Millenia, Lucent, Chroma Existing creations such as Dulcis, Dulcis, etc. have evolved into a richer variety of new products, covering the choice of hair accessories that were rarely seen in the past. The brand’s classic Millenia sets the tone as the basic element of wear, and continues to lead the fashion with rainbow-like rich cuts and colors. Lucent, built with hundreds of exquisitely cut surfaces, is presented in unexpected geometric shapes.
And Collection II also extended a variety of new creations: Stella with star totem as the main design element, Letra focusing on bracelets, Dextera, which challenged creativity, and the ingenious Imber series, which foretells bold innovations that are different from the past for this autumn and winter. Inject new fashion charm.
