Home » The Italian-Swedish startup Viceversa closes a 23 million euro seed round

The Italian-Swedish startup Viceversa closes a 23 million euro seed round

by admin

Conversely, fintech based in Milan and Dublin, founded in October 2020 by Matteo Masserdotti, Pietro Pogliani, Pedro Salvi and Patrick David, active in revenue-based financing and which until now has operated in stealth mode, cashed in a 23 million euro round seed.

The operation was led by Fasanara Capital (which in September participated in the financing megaround from 155 million dollars of the Milanese fntech Scalapay), gives Fabrick (open finance platform of the Sella Group) and by a group of business angels, including Roberto Ferrari, Enrico Giacomelli and Enrico Pandian that join Digital Magics as the first investor: Tech.eu reports, according to which the loan is in equity for 20 million and in debt for 3 million euro.

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The other way around, finance the growth of companies in a different way
The other way around provides capital to European digital businesses offering a unique investment model that supports them in their growth, without capital dilution or debt guarantees, giving them a loan ranging from 10 thousand to one million euros, after an analysis of the applicant in 3 days.

The goal is stimulate and finance the growth of businesses in a different and innovative way with respect to the redemption of equity or debt. The startup invests in companies’ inventories, allowing them to increase margins and free up capital for investments in facilities, research and development and human resources.

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Fintech is part of a rapidly expanding business branch: it is the inventory monetization, which aims to make the inventories of companies liquid by purchasing them at a discounted price, and whose operators, including Supply @ Me Capital, finance themselves mainly through securitisations guaranteed by the resale of the goods purchased.

The round just cashed will be used by Viceversa to expand the asset portfolio company, but also to accelerate development, in particular by forging partnerships with marketing agencies, venture capital funds and ecommerce players, who share the same vision: to finance growth, in a different way.

Matteo Masserdotti, CEO of Viceversa, explained on Dealroom that “revenue-based financing is a very young but rapidly expanding sector, which has an incredible potential to solve many problems that companies and investors have to face. Data-driven decisions, fast and flexible financing and above all alignment of interests are the most appreciated features. Thanks to this round, and the experience of the investors, we are growing our portfolio and building a pipeline of new products, to extend this opportunity to as many companies as possible. “

on your part, Francesco Filia, CEO of Fasanara, added that “revenue-based financing is a great product, tailored to the specific needs of a wide range of small businesses. We are thrilled to support the Viceversa team in introducing it to the Italian market and to help them improve financing options for the startup ecosystem. “

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