By now, as we all know, it is a done thing. After 21 years at Barcelona, Messi leaves the Catalan football team and will play the next championship in the ranks of PSG. Of course, there was no lack of controversy over the reasons for the farewell and the alleged, or real, tears of Messi.
So, to better understand the general sentiment of people, we analyzed the online conversations (social + online news + blog and forum) from 5 to 9 August.
Overall, in the time frame taken into consideration, there were 9.6 million mentions relating to Messi, by almost 717 thousand unique authors, whose contents involved (like + reaction + comments and shares) 87.8 million people . Of these about 2% in Italian.
The peak was reached between 20:00 and 21:00 on 5 August after Barcelona had tweeted, in English and Spanish, the official farewell of Messi.
Volumes that have given rise to an “opportunity to be seen” of 63.2 trillion impressions. Potential reach that is reasonably estimated has actually resulted in 3.3 trillion impressions, of exposures to content related to the Argentine player. This of course also thanks, inevitably, to the great media amplification on the facts relating to the “flea”.
If these, in summary, are the numbers, it is by deepening the qualitative aspects that further elements of interest emerge. In fact, if on the one hand the post on the footballer’s Facebook fanpage, after the press conference on 8 August, got more reactions of “love” between “like” and, in fact, “love”, but also more than a million “Sigh”. On the other hand, a clear prevalence of sentiment emerges, of emotions related to the verbalizations of online conversations, negative.
It is no coincidence that the emojis most associated with the online statements of people around the world in this regard see a clear prevalence of the face crying bitterly (205 thousand) and of the broken heart (164 thousand).
In short, in conclusion, more than anger, a great sorrow for the farewell seems to emerge towards the player. And in the last week his followers on Facebook have reached 103.6 million, with a growth of 316,800 new followers only as regards the most populous and populated social platform on the planet.
.