The voices of the Milan fans are still heard for the celebrations of the Scudetto victory after 11 years of abstinence. But which are the teams that have been most successful on social media? To answer the question, we analyzed the performances on Facebook and Instagram from the day before the start of the Serie A championship to the day after its conclusion, for the teams that qualified for the European cups.
Of the seven teams selected, and more generally among all the teams that played the 2021-22 championship, the one with the highest number of followers on Facebook is Juventus with more than 46.2 million fans. A team that evidently disappointed their fans as on 23/05/2022 they lost over 302 thousand fans compared to 20/08/2021. On the contrary, Inter is the team that in the time span taken into consideration earns the largest number of fans: + 1.2 million, thus exceeding 30 million followers on Facebook.
Instead, Milan is the post that has generated the most involvement in all these months. How could it not be otherwise this is the post celebrating the championship victory by Pioli’s team. Post that at this moment has totaled 407 thousand likes and other reactions, just under 20 thousand comments and almost 95 thousand shares.
As for the interactions, and therefore the level of involvement generated, the champion is Inter, while the highest rate of involvement is from Lazio, as shown by the infographic summarizing the results of our analysis.
Juventus is also the team with the highest number of followers on Instagram. And in this case, unlike Facebook, the number of followers has grown by 2.3 million from the start of the championship to yesterday.
Second for the number of followers and for the growth of the same (+ 1.2 million) is Milan, but the distance from the team coached by Allegri is abysmal.
With a message of peace, the day after the invasion of Ukraine, Napoli (and Barcelona) is the post that generated the most engagement during this championship, with 2.7 million likes and more than 11 thousand comments.
Juventus is also the team that generated the highest number of interactions. 226.1 million. But Lazio is once again the champion of engagement with an engagement rate of 1.98%.
