The prehistoric bear skeleton at the Amazon headquarters: Bezos’ most important lesson on failure

Skeletons are not found only in wardrobes, on some occasions they are enhanced and displayed. This is the case of Amazon which, instead of hiding a failure, has put it on display, placing the skeleton of a prehistoric ice age bear in one of its locations: it represents one of the rare challenges missed by Jeff Bezos.

curated by Eleonora Giovinazzo