Maybe that’s not new, but it’s definitely news, that Facebook is less and less interesting for the under 25s and that instead TikTok purchases more and more space, also to stay informed.
This is not new, because as early as June 2021 they had emerged as they were online platforms (TikTok, but also YouTube) are the most used to search for news. The source of the news a year ago was the same as the news today: the Reuters Digital News Report.
The case
From Russia and then against Russia: Telegram’s role in the war in Ukraine
by Emanuele Capone
Where we find the news we seek
What does the document compiled by the well-known news agency say? He says that entertainment and influencers play an increasingly important role in the world of information and that 40% of 18-24 year olds use TikTok every week, with 15% claiming to use it for news; considerable percentages, even higher in some countries of Africa, Asia and Latin America.
According to Reuters, “a clear one dividing line in this year’s report it is the change in the habits of the youngest, in particular the under 30s, that the editorial organizations often struggle to reach“. In particular, TikTok had a decisive boost first (a couple of years ago) with the coronavirus pandemic and now with the war in Ukraine, so much so that “the BBC, at first reluctant, then decided to open a profile in Russian and English too in light of the high circulation of fake news on the subject “. Like her, and even before, even more and more authoritative newspapers, very large or even small, foreign and Italian.
Since 2014, the report monitors the different social network used both in general and for news in 12 countries. Since then, interest in Facebook has declined by 5 percentage points, after peaking in 2017: it now stands at 60%, a level similar to YouTube (61%), while WhatsApp is at 51% and Instagram at 40%; TikTok (16%) e Telegram (11%) are the only platforms to have grown in the past year.