Source: Beijing Daily
Original title: 2021 Beijing Design Expo opens 20,000 square meters design exhibition fully demonstrates “brand power”
20,000 square meters of design exhibition, more than 3,000 square meters of high-end art installations, more than 300 square meters of immersive experience space… On the morning of September 18, the highlight of the 2021 Beijing International Design Week-2021 Beijing Design Expo in the National Agriculture Opening of the exhibition hall. September 18 to September 21 is the first phase of the expo, with thematic exhibition areas including IP wave, traditional cultural innovation, life aesthetics, and between cities.
The new “National Tide Contemporary” pavilion was set up at this year’s expo. The new forces in design brands in various fields such as art cross-border, environmental protection, visual creativity, etc. showed their creativity and self-confidence. The collision of traditional culture and modern design can be seen in many exhibits of Beijing Design Expo. 2022 is the year of the “tiger”. The “Thirty-four Chinese Zodiac” project exhibited 34 works of the “tiger” year brought by 34 designers. The Qinghai Tiger uses the single element “green” to form a tiger skin through mirroring changes. The Jilin Tiger cleverly used the handkerchief in the middle of the duo to design a big auspicious tiger. The Tiger of Liaoning combines the core visual sense of Manchu characters with the image of the tiger, and designed the “tiger roaring Shengjing”… the tiger image with different colors, lines and styles makes people deeply feel the Chinese culture “thousands of different styles, hundreds of miles The rich diversity of “different from the vulgar”. Chen Xuliang, a Beijing Xitang design consultant and initiator of the “Thirty-Four Chinese Zodiac”, introduced: “This plan invites designers to summarize and extract super symbols from the cultural characteristics of their hometown, customs, architectural features, and regional characteristics. The pattern and pattern organization method of continuous square or square continuous pattern is displayed.”
The design expo also focused on showing the aesthetics of life. At the Beijing International Flower Design Festival, Lin Liya, the principal of “One Day of Nature”, created a natural jungle garden for the audience with flowers, plants and trees outdoors. The “Hong Kong IP Power” exhibition area also brings together more than 50 artists from Hong Kong and 11 Hong Kong IP brands, demonstrating its aesthetics that integrates the aesthetics of Eastern and Western cultures. The innovative practice results of the cultural and creative product development platform of Beijing cultural and cultural relics units are the most grounded. The data cables and hand warmers produced by the Summer Palace, the Temple of Heaven praying calendar and other classic cultural and cultural derivatives have all appeared.
The 2021 Beijing Design Expo will be held in two phases with the theme of “Brand Power” as the curatorial theme. From September 24 to September 27, the second phase of the Expo will also be open to the public at the National Agricultural Exhibition Center. (Li Yang)
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