2024 Beijing Consumption Season Launched in Haidian District
The launch ceremony of “2024 Beijing Consumption Season·Dynamic Haidian” took place on February 23 in Haidian District. The event, hosted by the District Commerce Bureau, was organized by Cuiwei Co., Ltd., and supported by Haidian Media. Various exciting activities and plans were unveiled at the ceremony, including the 2024 Beijing Consumption Season·Yuedong Haidian overall activity plan, Haidian gift flash mob video, and the 2024 Cuiwei International Tourism Cycling Season route.
In 2024, Haidian District is focusing on the theme of “Intelligence to Benefit Haidian Quality Life.” The district aims to enhance the consumer market atmosphere by organizing a series of high-quality theme activities throughout the year. The event framework includes the launch of six major shopping malls and 25 iconic high-quality theme activities, such as the International Food Festival and the Hard Technology Carnival.
Additionally, Haidian District is leveraging its regional cultural tourism resources to create better linkages with various business, cultural, tourism, and sports resources. A highlight of the event was the release of the 2024 highlight cycling route – Cycling on Damei Haidian. The 10-kilometer route passes through iconic landmarks such as the Summer Palace, Peking University, and Tsinghua University, offering participants a unique and immersive experience of Haidian’s rich cultural heritage.
Moreover, attendees at the event had the opportunity to explore “Haidian gifts,” showcasing the district’s technological and cultural characteristics. These gifts include cultural and creative products, smart notebooks, AR glasses, and bionic products, all available for purchase at various offline and online channels.
Overall, the launch of the 2024 Beijing Consumption Season in Haidian District promises to create a vibrant and prosperous consumer market atmosphere, inviting consumers from all over to experience the unique charm of Haidian.