A 38-year-old reporter resigns and earns 100,000 a month by growing flowers
Zhou Kun, 38, graduated from Beijing Forestry University. He originally worked as a reporter in a newspaper and had a good and stable income. However, after nine years, he still chose to quit his job and started live broadcasting.
In 2007, Zhou Kun joined the “China Flower News” and became a newspaper reporter. This career has given Zhou Kun an overall understanding of the flower industry. What kind of flowers and trees are produced where, what kind of climate is suitable for which kind of flowers and plants grow, Zhou Kun is confident.
The fork in life appeared nine years later. In 2016, Zhou Kun quit his job as a reporter for China Flower News and decided to become a self-media creator in this year of rapid development of short videos.
When he first started as an anchor, Zhou Kun did not get the understanding of his family. After all, resigning from the stable “iron rice bowl” and becoming a career that the family has never heard of is a too “willful” choice for middle-aged people. From his wife’s point of view, he quit his job to shoot videos and plant flowers and plants, which is really frustrating. In the eyes of the parents-in-law, this is completely a “naked resignation”, and making a video is not a formal job.
Fortunately, his video content was selected for the “Ten Thousand Ten Thousand Yuan Project” initiated by Toutiao at the time. Just insist on creating. You can have a guaranteed income of 10,000 yuan per month. In the second year, Zhou Kun started to create content on Douyin at the same time, and his income doubled. Now Zhou Kun has created more than 2,000 short videos. This number is so huge that he himself was surprised “just like writing a diary.”
With the high-quality content of the video and the huge traffic of Douyin, Zhou Kun’s monthly turnover quickly reached 100,000. Stores are getting bigger and bigger, and more and more people are paying attention. How can we balance video output and live delivery? Can the quality of products be controlled?
The flower plants are non-standard agricultural products, even if the flower seedlings produced in the same nursery, the quality is difficult to guarantee exactly the same. Therefore, Zhou Kun will definitely talk directly with the partner’s boss when selecting products, to ensure that the other party selects the best quality products for the fans within the scope of ability, and can quickly feedback if there are quality problems.
In the later account and store management, on the one hand, Zhou Kun ensured that the content of the video was good enough to attract more fans to pay attention to him, on the other hand, he also grasped the quality of the products to keep consumers’ hearts.
Today, the highest-selling single product in Zhou Kun’s Douyin store has exceeded 20,000 sales, and the stable word-of-mouth score is the greatest affirmation of his earnestness.
For the short video market that is gradually full of competitive pressure, Zhou Kun’s mentality is not impetuous. In his opinion, instead of using exaggerated content to achieve a hit result, it is better to keep the original intention of simplicity and truth, and take every step steadily.
“Many people are anchors, and their biggest appeal is’red’. I don’t think so now. I think it’s okay to be evergreen. I want to make this thing a little longer for me, and its life cycle is prolonged. Maybe.”
– THE END –
Please indicate the source for reprinting: Fast Technology
#Netizens discuss#resignation
Editor in charge: Snowflake
.