Since Weibo, Douyin, Xiaohongshu and other platforms have launched the IP territorial function, there have been one after another rollover scene on the Internet. For example, some overseas purchasing accounts, the IP ownership is actually in China; some local Internet celebrity accounts, In fact, the operating locations are separated by 108,000 miles. The IP attribution function makes many big Vs panic. On May 5th, a reporter from Modern Express learned that with the launch of the IP attribution function, the business of paid IP agents is booming, but this is a black and gray industry.
It claims to be able to change the IP attribution of Weibo and Douyin
Phenomenon
Ushering in a turning point, the “IP attribution” function of major platforms has been launched
In fact, the vast majority of netizens are also “noob” level in terms of technology, and do not know what IP belongs to, so let us first understand. It is reported that all Internet devices will be assigned an IP address, and each IP address has a home, that is, IP home. Simply put, if you are in Jiangsu, any information that happens to you will show that you are in Jiangsu, not Beijing.
In the past, because the user’s IP address was not displayed, some unscrupulous merchants would do tricks in the background to deceive the informant. Some online stores actually only have 5-6 customers, but merchants can create false impressions to consumers by purchasing online navy, showing that hundreds or even thousands of people are buying.
But this situation has ushered in a turning point in recent days. On April 15, the six major Internet content platforms, Toutiao, Douyin, Baijiahao, Kuaishou, Zhihu, and Xiaohongshu, announced the “public account IP domain” on this day. Then on April 28, Sina Weibo issued an announcement saying that in order to reduce bad behaviors such as impersonating the parties to hot events, malicious rumors, and rubbing traffic, and to ensure the authenticity and transparency of the dissemination content, the website will display the user’s “IP territorial” online in March this year. “Features. The site has upgraded products and launched new functions on the basis of the previous ones, specifically: fully open comments to display the IP territorial function of commenting; launch the first-level page of the personal homepage to display the IP territorial function. At the same time, the Weibo side stated that this function cannot be turned on or off by the user.
Variety
Internet big V changed their names and profiles one after another, but netizens did not buy it
It seems that a small function is launched, but it has produced a “butterfly effect” on the Internet. Once the function was launched, related topics rushed to the hot search list on Weibo. Soon after, netizens discovered that some Internet big Vs began to change their names and profiles.