CIIE Witnesses Consumption Upgrade, Exhibitors Grab the Bay Area Market
Text/Yangcheng Evening News reporter Chen Zeyun/Yangcheng Evening News reporter Tao Yiran
With 1,000 kinds of lipstick numbers at one time, a seamless and comfortable dress can be knitted with only one thread… The 4th China International Import Expo (hereinafter referred to as “CIIE”) is halfway through, November 8 On Sunday, a reporter from the Yangcheng Evening News visited the pavilion and found that the CIIE is not only the first stage of the world‘s most fashionable and latest consumer products, but also a window to see the big opportunities for consumption upgrades. In response to the new trends of consumer personalization, intelligence, and quality, many exhibitors said that the Guangdong-Hong Kong-Macao Greater Bay Area is a vital consumer market, and the next step will be to focus on the Greater Bay Area market.
A batch of consumer products made its global debut
A portable thermos cup-sized lipstick “printer” equipped with a detachable color palette and a lip glaze compartment. There are 3 tubes of lip glaze in the lip glaze compartment. Consumers can adjust the lipstick number according to their preferences and get it in a few seconds. The lipstick you want. At the L’Oréal booth in the Consumer Goods Pavilion, the reporter saw that this lipstick “printer” can not only print lipsticks on demand, but also connect to APP to recommend matching color numbers according to consumers’ daily wear and makeup, so as to satisfy consumers’ individualization. Beauty needs.
According to reports, this “printer” was first released in Asia. The technology it uses is the PERSO technology that debuted at the CIIE last year. Different from previous concept products, this lipstick “printer” has already been commercialized, and pre-sale has begun in the YSL Tmall flagship store. L’Oréal CEO Ye Hongmu revealed that the sales of this product in the “Double 11” pre-sales have been gratifying.
“Now, China is L’Oréal’s second largest beauty market in the world, and it is likely to become the largest market in the future. We have also been creating customized products or services for the Chinese market.” Ye Hongmu said that in the past 20 years in L’Oréal The Chinese market has played an important role in the development of the year. Last year, L’Oréal’s sales in the Chinese market increased by 27%. Among them, online sales grew strongly, accounting for 60%, achieving a year-on-year growth of 56%.
In the Uniqlo exhibition area, a 2.5-meter-long red knitted skirt caught the eye. This skirt is a new product launched by Uniqlo at the CIIE. Based on the accurate calculation of 3D full-forming technology, only one thread can form a three-dimensional and seamless silhouette, taking into account beauty and comfort.
At the CIIE, the Lego Group released seven new Lego toy products in one go. Among them, Lego Wukong Xiaoxia series suits and Lego Chinese traditional festival suits exude a strong “Chinese flavor”. During the National Day holiday this year, the LEGO flagship store in Guangzhou officially opened, becoming the world‘s largest LEGO brand flagship store so far. According to Huang Guoqiang, senior vice president of the Lego Group and general manager of China, it is expected that by the end of this year, the total number of authorized stores of the Lego Group in China will reach 300.
Look at the major consumption potential of the Bay Area
The CIIE is not only a “big stage” for the intensive debut of new products, but also a “fulcrum of confidence” for the establishment of the first store. As an “old friend” of the CIIE, in October this year, Remy Martin opened China’s first offline boutique in Hainan. The exhibition also brought new brands to the exhibition and will continue to cultivate the high-end wine market in China. According to the relevant person in charge of Remy Martin, South China has always been a key market for the Group’s layout. The opening of duty-free shops in Hainan is also expected to further spread to the Guangdong-Hong Kong-Macao Greater Bay Area.
The prosperous consumption potential of the Guangdong-Hong Kong-Macao Greater Bay Area has not only driven the entry of brand owners, but also attracted the attention of service providers such as cultural tourism. At the CIIE, Club Med, a subsidiary of Fosun Travel and Culture, signed a contract with Poly Group. Both parties will build a Club Med Joyview resort in Foshan to provide consumers with exquisite short-distance travel experiences.
“We very much hope to enter the Guangdong market.” Qian Jiannong, Chairman and CEO of Fosun Tourism, said that Guangdong residents are an important source of tourists for many tourist attractions, but Guangdong itself, as a tourist destination, also needs richer products. Format. Affected by the epidemic, short-distance travel and leisure travel around the city are very popular. In response to the higher quality demand of young people for leisure vacations, Fosun Tourism will create a new type of vacation product in Foshan to promote the high-quality development of Guangdong’s tourism industry.
In the wave of consumption upgrade, how to grasp the trend of China’s consumer market? Many international brands have chosen to join hands with Chinese youth to create new products using the elements of “national tide”.
“China is not only a vital market, but also a source of inspiration for brands to seek breakthroughs and innovations.” Yang Baoyan, President of Tapestry Asia Pacific and President and CEO of Coach China, said in an exclusive interview with a reporter from the Yangcheng Evening News. Launched the “National Tide Inheritance” youth design talent training project, through school-enterprise cooperation to fully demonstrate the power of the national tide and the new style of Chinese design, and promote the cutting-edge forces and Chinese design to a larger stage. Some outstanding works of young students have been brought here. Exhibited at the China International Import Expo. At the same time, in order to get closer to Chinese consumers, Coach has a permanent product R&D center in Dongguan, which can not only grasp the consumer market in the Greater Bay Area, but also connect upstream and downstream industries more conveniently.
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