Source title: Dragon Boat Festival tourism is better than this year’s Qingming Festival or become the turning point of domestic tourism recovery
During the Dragon Boat Festival holiday, 79.61 million domestic tourists travelled, more than the Qingming holiday. During the Dragon Boat Festival holiday, the cross-provincial tourism market has picked up.
Dragon Boat Festival tourism is better than this year’s Qingming Festival
According to the data center of the Ministry of Culture and Tourism, during the Dragon Boat Festival holiday in 2022, there will be 79.61 million domestic tourism trips across the country, a year-on-year decrease of 10.7%, and it will recover to 86.8% of the same period in 2019 on a comparable basis; domestic tourism revenue will be 25.82 billion yuan, a year-on-year decrease. 12.2%, recovering to 65.6% in the same period in 2019.
The performance of the Dragon Boat Festival holiday is better than that of the Qingming holiday. It is also a three-day small holiday. During the Qingming Festival holiday, 75.419 million domestic tourists traveled across the country, a year-on-year decrease of 26.2%, and it recovered to 68.0% in the same period in 2019 on a comparable basis.
The analysis believes that this is mainly due to the improvement of the current epidemic prevention and control situation, the continuous favorable policies, and the rapid restoration of the business confidence of tourism enterprises and the enthusiasm of tourists to travel.
According to Ctrip data, as of June 4, the total number of orders for the Dragon Boat Festival holiday has increased by more than 30% compared with Qingming; hotel and ticket bookings have increased by double digits compared with Qingming.
The cross-provincial tourism market continues to pick up
Before the Dragon Boat Festival, favorable policies related to inter-provincial travel were successively introduced, and the Ministry of Culture and Tourism issued a notice to adjust the “fuse” mechanism of inter-provincial travel, and further target the “circuit breaker” area of inter-provincial team travel to counties (regions).
Various places responded positively. Henan, Hunan, Guizhou, Jiangxi, Guangxi, Zhejiang, Jilin, Tianjin, Inner Mongolia and other places successively announced the resumption of inter-provincial team travel and “air ticket + hotel” business, and travel searches on major OTA platforms increased significantly.
Therefore, the cross-provincial tourism market continued to pick up during the Dragon Boat Festival. Nanjing, Zhengzhou, Xi’an, Shenzhen, Wuhan, Guangzhou, Dalian, Tianjin, Harbin, Changsha and other low-risk regions have seen significant growth in searches and bookings for mid-to-long-distance travel products.
The Ministry of Culture and Tourism stated that, unlike the Qingming Festival and the “May 1st” holiday, the tourism market boom is limited to source cities. During the Dragon Boat Festival holiday, the market boom in mid-to-long-distance destinations such as Yunnan, Guizhou, Hainan, Jilin, and Xinjiang has recovered significantly, and the national tourism market has grown significantly. Regional balance is improved.
The top ten popular cross-provincial routes of Qunar platform are: Chongqing-Chengdu, Changsha-Guangzhou, Chengdu-Xi’an, Xiamen-Shenzhen, Guangzhou-Guilin, Hangzhou-Nanjing, Wuhan-Changsha, Guiyang-Chongqing, Guangzhou-Nanning, Xi’an- chongqing.
Shanghai tourism market recovers in an orderly manner
In Shanghai, which has just announced the full restoration of normal production and living order, residents have a strong demand for relaxation and leisure. With the orderly opening of scenic spots, the vitality of tourism is also returning.
On the first day of the Dragon Boat Festival, the number of tickets issued on the Fliggy platform for the Oriental Pearl TV Tower, Shanghai Wildlife Park and Shanghai Happy Valley Scenic Spot increased by more than 300% compared with the average daily ticket volume during the normal business period in March.
Ctrip data shows that on the first day of the Dragon Boat Festival holiday, more than 40 scenic spots in Shanghai have resumed work, with a total sales volume of more than 40,000 tickets, equivalent to 28 tickets sold per minute.
Hotel bookings recovered significantly during the Dragon Boat Festival. Qunar data shows that hotel bookings for the Dragon Boat Festival holiday in Shanghai increased 16 times compared to last weekend.
Parent-child and camping products are favored by the market
Dragon Boat Festival folk customs, farming and picking, camping and picnics, and rafting to cool off have become the four popular themes of the Dragon Boat Festival holiday. The Dragon Boat Festival holiday follows Children’s Day on June 1st, and parent-child travel has become a highlight of the market. Characteristic farms, homestays, art galleries, and museums themed on parent-child and family are very popular. The reopening of scenic spots such as Beijing and Shanghai Happy Valley attracts great attention. A large number of families traveling with children.
Camping products are very popular. Shanghai Niu Road Camping Bay Forest Park Campground has been open for reservations on an online platform since June 2. In less than half a day, the camp’s overnight camping products on June 3 were all sold out.
Fliggy’s Dragon Boat Festival camping orders increased by more than 2.5 times compared with the “May Day”. Among the camping consumer groups, post-90s young users and post-80s parent-child groups account for nearly 90%. The number of car rental tour orders increased by more than 1.6 times, and the RV tour of “sleep in the scenery” increased by more than 2.7 times.
Data from the same trip shows that during the Dragon Boat Festival holiday this year, the attention of homestays and camping around the city continued to heat up. Campsites and boutique B&Bs in the suburbs of cities have launched “accommodation + experience” products, combining personalized accommodation with fashionable games such as Frisbee and open-air movies, or traditional B&Bs such as making rice dumplings and making sachets, bringing people more experience. Rich surrounding travel experience.
Some hot country houses are hard to find
Homestays have become a well-deserved dark horse on the Dragon Boat Festival this year. Two days before the Dragon Boat Festival holiday, the average daily order volume of homestays on Ctrip was nearly 10% higher than the same period in 2019. Compared with the first two days of this year’s Qingming holiday, the average daily order volume of homestays increased by 57%. Compared with the “one” holiday, there is still a slight lead.
Judging from the popular provinces for homestay bookings, the proportion of homestay nights in Guangdong Province increased by nearly 14% compared with the same period last year. Among the top 5 most popular provinces for homestay bookings, 3 are concentrated in the southeastern coastal areas.
Tujia homestay data shows that the homestay market in Beijing and Shanghai is picking up speed, and some hot country homestays are hard to find. The bookings of homestays in the suburbs of Beijing have recovered to 70% in the same period last year; the homestay market in Guangdong Province surpassed last year’s Dragon Boat Festival holiday, and homestay bookings Last year’s Dragon Boat Festival doubled year-on-year.
The Dragon Boat Festival may become the turning point of domestic tourism recovery
Industry insiders believe that with the effective control of the epidemic and the steady recovery of the domestic tourism market, the Dragon Boat Festival holiday may become an important turning point for the domestic tourism market to stabilize and rebound this year.
Zhang Zhining, deputy director of the Strategic Research Center of Ctrip Research Institute, pointed out that the long-established tourism consumption potential in the Yangtze River Delta and the Beijing-Tianjin-Hebei region may be accelerated in the summer tourism season. Graduation trips, parent-child trips, family visit trips, and silver-haired trips will accelerate recovery. Tourists of different ages and consumption levels will use compensatory consumption to make up for the gaps in their travel records in the first half of the year.
The last legal holiday of the first half of the year is coming to an end. How did you spend it? (Li Jinlei)
[Editor in charge: Xu Ziming]