Social networks definitely changed the way we live, work and, above all, communicate. In Colombiathe digital landscape has experienced significant growth, according to the most recent report from the “state of digital” presented by Datareportal. This platform together with its allies provides updated data and statistics on the use of the internet, social networks and mobile devices in Colombiaoffering a clear vision of the impact of technology on our society.
In January 2024, Colombia had 39.51 million internet users, which represents a penetration rate of 75,7% of the total population taking into account the estimate of 52.21 million inhabitants in January. This increase of 0.4% compared to the previous year demonstrates the growing interest and access to the network in the country. In addition, they registered 164,000 new internet users between 2023 and 2024, indicating an upward trend in the adoption of digital technology.
Regarding the use of social networks, Colombia had 36.70 million active user identities in January 2024which is equivalent to 70.3% of the total population. This 9.6% increase in the number of users of social networks between early 2023 and early 2024 reflects the growing importance of these platforms in the daily lives of Colombians.
Facebook remains the most popular social network in Colombia, with 36.70 million users at the beginning of 2024, followed by YouTube, with 30.30 million users. TikTok had 27.31 million users, representing 52.3% of the total population. Instagram had 20.05 million users. LinkedIn had 13.00 million members, which is equivalent to 24.9% of the population. Pinterest had 9.00 million users, 17.2% of the population.
X (Twitter) had 5.64 million users, 10.8% of the population, and Snapchat had 5.61 million users, 10.7% of the population. According to DataReportal, Colombia’s population was 52.21 million inhabitants in January 2024, on which the social media penetration study is based.
This digital growth in Colombia It is a wake-up call and a testimony to the rapid progress of the country in the digital age. With the increase in the use of the internet and social networks, Colombia is well positioned to take advantage of the opportunities offered by the digital age. Companies, researchers, journalists, governments and anyone interested in better understanding the digital landscape in Colombia can use the data provided by Datareportal to make informed decisions and take full advantage of the opportunities offered by digital technology.
Link to learn more about the report:
Alfredo Jones Sánchez – @alfredojonessan