China Brand Day Event Highlights Chongqing’s Push Towards Creating National Brands
During the not too long ago concluded five-day 2024 China Brand Day occasion in Shanghai, General Secretary Xi Jinping emphasised the significance of specializing in reworking “Made in China” to “Created in China” and from “Chinese velocity” to “Chinese high quality.” This shift in direction of selling Chinese manufacturers was evident within the sturdy displaying from Chongqing on the occasion.
The Chongqing Pavilion attracted 30,000 guests and 60 skilled groups, establishing itself as one of many standout exhibitors on the China Brand Expo. Notably, Chongqing’s “Mianyan Noodles” noticed vital success on the occasion, promoting hundreds of bins on-site and forging new partnerships with a number of corporations.
Chongqing’s efforts in direction of model constructing haven’t gone unnoticed, with the town’s model consciousness on the rise. However, there may be nonetheless room for development in establishing nationally and globally acknowledged manufacturers. Liao Chenglin, an professional in model growth, identified three key benefits that help Chongqing’s model competitiveness: its sturdy industrial basis, wealthy cultural tourism assets, and entry to open alternatives.
One space the place Chongqing is making strides is within the automotive trade, with manufacturers like Changan and Thalys main the cost in clever networked new power autos. Additionally, native manufacturers in sectors equivalent to toothpaste, beer, prescribed drugs, and dairy merchandise are gaining traction each domestically and internationally.
Furthermore, Chongqing’s distinctive cultural and tourism assets, equivalent to its “Mountain City” and “River City” monikers, have helped form the town’s id and create a robust tourism model. Leveraging these assets, Chongqing is turning into a well-liked vacation spot for home and worldwide vacationers.
To additional improve its model constructing efforts, consultants recommend that Chongqing ought to deal with new industries and experiences. By embracing progressive sectors like satellite tv for pc Internet and modernizing cultural tourism choices, Chongqing can create future-proof manufacturers with international attraction.
Ultimately, the trail to establishing Chongqing as a hub for famend manufacturers lies in steady innovation and leveraging the town’s distinctive property. With a strategic method to model constructing, Chongqing is poised to make its mark on the nationwide and international stage.