The significance of prevention and turning to breast facilities are the main target of the brand new consciousness marketing campaign “They are usually not all the identical. Breast most cancers and life paths” promoted by Msd with the scientific consultancy of the AIOM Foundation (Italian Association of Medical Oncology) and the patronage of ANISC (Italian National Association of Breast Surgeons), APS Senonetwork Italia (the community of Italian breast care centres) , SIPO (Italian Society of Psycho-oncology), APS Susan G. Komen Italia and the affected person associations Europa Donna Italia, Fondazione IncontraDonna and Salute Donna ODV, with the popularity of SIRM (Italian Society of Medical and Interventional Radiology).
To attain the most important variety of folks, the marketing campaign options the actress Lucia Ocone who, with irony and lightness, recites a monologue that tells the story of a lady who receives a prognosis of breast most cancers. The monologue is introduced on the opening of the Rome and Milan levels (10 and 17 May 2024) of the tour within the arenas of a really profitable Italian group, the Pinguini Tattici Nucleari.
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