It should be noted that the brand’s physical points around the world are the company’s largest source of income, generating 105 million dollars in the Colombian market and 47 million in international stores during 2023.
The stores abroad can be found on different continents, being one of the last to be inaugurated in the commercial city of Dubailocated in the United Arab Emirates.
Other countries in which the Colombian brand has a presence are Spain, Costa Rica, Peru, New Zealand, Argentina, Chile, among others. Furthermore, it should be noted that, in all these countries, the coffee sold is of Colombian origin.
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Although today the brand has an important presence around the world, the company’s beginnings were difficult, because before going international, They had to provide technical advice to the coffee growers.
Taking this into account, from the beginning of the National Federation of coffee growers in 1927, A total of 76 years had to be waited for the efforts of Colombian coffee growers to have international recognition.
Now, together with Juan Valdez and his donkey, the company continues to grow and explore new markets in Middle Eastern countries like Qatarand new opportunities on the European continent such as Türkiye.