“On social media, not only frivolous things are done, but culture is also increasingly being done, you learn many things. And often with respect to this there is an unmotivated resistance ». Cristina Fogazzi alias Beautician Cinica, founder of the beauty brand Veralab who is social media partner of the exhibition “Titian and the image of women in the Venetian sixteenth century”, inaugurated at Palazzo Reale in Milan, is convinced of this. The exhibition, promoted and produced by the Municipality of Milan, in collaboration with the Kunsthistorisches Museum of Vienna, will open to the public on 23 February until 5 June and already boasts over 35,000 bookings from visitors, as explained by the Councilor for Culture of the Municipality, Tommaso Sacchi, who already speaks of a “pre-opening success that comforts us after two years of pandemic”. The Bracco Foundation is also among the partners of the initiative.
social art
What does it mean to be social partner of an exhibition? “It is a commitment that we have made for about a year to convince our community to go to museums more often, letting them discover art through social networks” says the Cynical Beautician, influencer with almost 1 million followers and entrepreneur in the beauty sector with a turnover for Veralab that reached 62 million euros in 2021. “Culture sometimes has resistance with respect to these means of communication – he says – and therefore the choice of the organizers to rely on us to promote the exhibition also through our channels I found it an enlightened choice ». The exhibition for Veralab is also an opportunity to launch a message on the role of women in society and on a concept of female beauty far from stereotypes, positive and authentic. «The beautiful Venetian women portrayed in these paintings are very different from those that could be the beautiful of today – says Fogazzi – and this makes us understand how much the canons of beauty depend on what the culture of the historical moment throws at us. And this is an important reflection for us women who are always so full of expectations with respect to our bodies, expectations from which we should completely disengage “. Women who are not only beautiful in an authentic way, but also active protagonists of cultural and social life in the Venetian sixteenth century «in what the curator of the exhibition defined as“ proto-feminism ”», adds Cristina Fogazzi.
Over one hundred works, from Titian to Tintoretto
The great exhibition just inaugurated in Milan is dedicated to the image of the woman in the Venetian sixteenth century in the painting of Titian and his famous contemporaries such as Giorgione, Lotto, Palma Il Vecchio and Tintoretto. Curated by Sylvia Ferino, former director of the Kunsthistorisches Art Gallery, it presents over a hundred works of which 47 are paintings, 16 by Titian, many of which are on loan from Vienna, in addition to sculptures and objects, such as jewels. Titian painted women of different social classes, from the bourgeois, the “beautiful Venetians”, to royal women, famous heroines and saints, divinities. In Venice it is in figurative art that the theme of women is imposed thanks to the figure of Titian who places the female figure at the center of his creative world. On display you can admire the portrait of Eleonora Gonzaga della Rovere de 1537, the Madonna with child, Isabella d’Este in black, the Young woman with a plumed hat who arrives from the Hermitage in St. Petersburg. “The woman for Titian is the most important creation in the world – commented the curator -, the beauty of painting means the beauty of the woman”.