Source: Beijing Daily
Original title: Incorporating the Winter Expo and Sports Culture Integration Exhibition for the first time, the display content fully covers nine categories of sports services. The 2021 Service Trade Fair Sports Service Special will be launched on September 3
On August 3, the 2021 China International Service Trade Fair Sports Service News Briefing was held in Beijing. It was learned from the meeting that the sports service topic of this session of the Service Trade Fair will be held in Beijing Shougang Park from September 3 to September 7. The Winter Expo and the Sports Culture Integration Exhibition are included in the sports service topic of the Service Trade Fair for the first time.
As one of the 8 industry topics of the Service Trade Fair in 2021, the sports service topic is hosted by the Beijing Municipal Sports Bureau. With the theme of “Sports makes the city more exciting”, the sports service theme of this session of the Service Trade Fair will be oriented by demand, application and service. Four major contents will be set up, including sports service exhibitions, forum meetings, sports service transaction matching, and side events. The content comprehensively covers 9 major categories of sports services, presenting the four highlights of “the display content is rich and colorful, the supply and demand service mechanism is perfect, the sports cultural elements are highlighted, and the development of winter sports is promoted.”
Yang Haibin, deputy director of the Municipal Sports Bureau, said that this sports service exhibition is divided into three exhibition areas: winter sports, international sports service trade and sports culture integration. It has attracted more than 200 well-known sports companies and related institutions online or offline. Exhibitors, the recruitment rate has reached 100%. 92 industry-leading enterprises and 75 foreign-funded enterprises and institutions have confirmed offline participation, and the internationalization rate of offline exhibitors has reached 52%.
The winter sports exhibition area is the International Winter Sports (Beijing) Expo. The exhibition area is about 12,900 square meters in the Shougang Park. It focuses on displaying the world-class ice and snow resources and brands, as well as the progress and results of the preparations for the Beijing 2022 Winter Olympics. The scene will bring real truth to the audience. Experience activities such as ice show, virtual video (AR) skiing, igloo and simulation snow cross-country skiing. The exhibition area of the international sports service trade exhibition area is about 3,300 square meters, focusing on displaying new sports service technologies and new products, using an immersive interactive experience method to increase the interaction between exhibitors and audiences. The display area of the sports culture integration exhibition area is about 1,500 square meters, focusing on displaying the innovative achievements of sports culture integration, explaining the spirit of the sports culture, further enhancing the influence of sports culture, and promoting the development of sports culture services.
This year’s sports service topics have determined to hold 20 forum meetings, including 15 sports service forums, including the opening ceremony and main forum of the International Winter Sports (Beijing) Expo, the International Sports Service Trade Development Conference Forum, etc. Representatives from all walks of life will conduct exchanges and discussions on current hot topics such as the recovery of the sports economy after the epidemic, the construction of a sports power, and the promotion of industrial upgrading. At present, the international guests who have preliminarily determined to participate in the meeting include the chairman of the Beijing 2022 Winter Olympics Coordination Committee, the chairman of the International Skating Union, the chairman of the International Biathlon Union, the chairman of the International Snowmobile Federation, the chairman of the World Curling Federation, and the Austrian Olympic Committee Chairman, Vice Chairman of the World Leisure Sports Association, etc. It is planned to hold 5 sports industry promotion talks, including the project promotion conference of the International Sports Service Trade Development Conference and the special promotion conference in Jilin City. A group of sports service projects with good development prospects and strong demonstration effects will be unveiled in the promotion conference.
During the conference, it is planned to release 15 related achievements such as the 2021 China Leisure Sports Tourism Consumption Blue Book, China’s Ice and Snow Industry Development Research Report (2021), and China Ice and Snow Tourism Index (2021).
The service trade fair digital platform will provide exhibitors and professional visitors with online registration and transaction demand information publishing services. Key projects will be compiled into a book and will be continuously tracked and updated. The offline exhibition area for sports services will set up a special area for on-site negotiation, so that the supply and demand sides can complete the transaction matching. At present, the sports service topic has collected 8 contracted projects during the conference, with a total of about 7.1 billion, which has exceeded the 2020 sports service topic contract amount.
In addition, this sports service topic will also host side events such as welcome dinners, interactive interviews, live performances, etc. Sports celebrities, folk sports talents, etc. will come to the exhibition site to interact face-to-face with the audience, talk about sports life, and let the audience experience walking The spirit of sports culture with great temperature. (Ma Jing)
Winter Expo is expected to attract more than 500 domestic and foreign brands to participate
The 2021 International Winter Sports (Beijing) Expo is expected to attract more than 500 domestic and foreign brands to participate.
This winter Expo highlights the three major highlights of “internationalization, industrialization, and popularization”. The audience can enjoy ice and snow sports through activities such as real ice show, simulated ice experience, igloo and simulated snow cross-country skiing. Feel the charm of ice and snow sports in the outdoor fashion show, learn about and purchase ice and snow sports equipment through the Volkswagen Ice and Snow Purchasing Festival.
This Winter Expo will also hold more than 20 professional ice and snow forums such as the Science and Technology Winter Olympics Forum and the Ice and Snow Entrepreneurship Competition, including the chairpersons of 7 international winter sports organizations, members of the International Olympic Committee, global winter sports brand executives, and the ice and snow industry. There were more than 260 speakers in the industry, including practitioners.
Affected by the epidemic, the 2021 Winter Expo will also hold an “Online Winter Expo” to create a cross-space, cross-regional, and global “cloud” platform. (Deng Fangjia)
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