The Municipality is working on a second edition of Invisible Ivrea, the initiative promoted in the context of the Architecture Festival
IVREA. What if the Invisible Ivrea experience goes on? That is, if other walls of the city hosted new murals (better if they correspond to a single common thread that takes up the history and soul of Ivrea)? Many wondered after seeing the urban paintings of the Ivrea Architecture Festival last September, street art works inspired by the Olivetti visual code that transformed corners and walls of the Unesco site, from the facades of the houses in via Gramsci 4 in Canton Vigna, viale della Liberazione in the district of San Grato, the Civic Center in piazza Primo Maggio in Bellavista (the last in order of time was the facade of the building of the Vecchino paint factory, at 5 via Jervis).
From time to time the theme is repeated on social networks and promptly triggers a flood of favorable comments, but it ends there and the ones that follow are possibly initiatives that start from individuals. Like a month ago, when the De Ferrari driving school in Corso Nigra, in line for a renovation of the headquarters, opted for a multicolor embellishment of the facade that everyone liked.
The novelty now is that the mural experience will continue. In the sense that the Municipality is taking steps to ensure that Invisible Ivrea celebrates a second edition. With the possibility, if there are shopkeepers interested in making their shutters or their external walls available, to enter the circuit of the location of the works. «I await official news in this sense by the end of the week – anticipates the city planning councilor Michele Cafarelli -. Let’s make the point: the idea is to propose this year the initiatives of the Festival that were liked the most and which among other things are also among the most sustainable from an economic point of view. We are talking about two activities: the murals and the visit of the inhabited Olivettian houses which are exceptionally open to visits, as happened last year with a great success of requests. For the former I am working with Alessandro Chiarotto, the creator of Invisible Ivrea, while regarding the second initiative, “Welcome to my house”, we are in contact with the owners; many were enthusiastic and would like to repeat the experience ». Returning to the murals, what about the shopkeepers who would like to be there? “Welcome, let me know.”
Invisible Ivrea was one of the actions scheduled for the Architecture Festival, with 5 works of street art on the walls of as many buildings. “True walls” was the title chosen for this which was in fact the first permanent track of the Festival event. The creator of the urban redevelopment project, welcomed and supported by the city planning councilor Michele Cafarelli, was Alessandro Chiarotto, a computer scientist from Ivrea. Luca Cristiano had completed the work in viale Liberazione, in the San Grato district, while Galliano Gallo had intervened at the Civic Center in Piazza Primo Maggio, in the Bellavista district, with Andrea Motto Ros in the painting phase. For these and other works the artists were inspired by interpreting Olivetti’s historic advertising posters.