Japanese exhibitors: CIIE is like a huge magnetic field to provide a one-stop opportunity platform for companies from all over the world_中国

The products exhibited by Japanese companies are mainly divided into three categories: consumer goods, food and medical equipment, with an exhibition area of ​​2,900 square meters. Affected by the epidemic, although some Japanese companies are unable to participate in the exhibition, they are always following the development of the exhibition through online consultation and other methods.

▲More than 300 Japanese small and medium-sized enterprises participated in the 4th CIIE, with an exhibition area of ​​2,900 square meters.Photography: Zhang Xin

Kentaro Fujiwara, Chief Executive Officer of Shiseido China, said that Chinese President Xi Jinping’s speech at the opening ceremony of the 4th China International Import Expo boosted his confidence. He said: “The world is now in a critical period of fighting the epidemic and promoting economic recovery. The Chinese government successfully hosted this CIIE, sharing the fruitful results of global cooperation with the world, demonstrating the overall expansion of the country’s posture of opening up, and further boosting. It has gained the confidence of foreign-funded enterprises to come to China to seek business opportunities.”

▲Fujiwara Kentaro, CEO of Shiseido China. Photography: Gong Ziyang

Kenji Mizuda, the director of the Shanghai Office of the Japan External Trade Organization, is a veteran China expert. He was sent to work in Shanghai in 1999 and has lived in China for more than 20 years. He has witnessed the tremendous changes that have taken place in the past 20 years since China’s accession to the WTO. He said: “China is the most important overseas market for Japanese companies. The CIIE is like a huge magnetic field, providing companies from all over the world with a one-stop opportunity platform for exchanges, communication and cooperation. Of course, competition is becoming increasingly fierce. Japan. Companies can only make continuous efforts to provide good products to Chinese consumers, so as to ensure that their business is not taken away by others!” Kenji Mizuta also said that through years of living and working experience in China, he has personally felt the Chinese government’s efforts to improve With the fruitful efforts and dedication made by the business environment, it is believed that the economic and trade cooperation between Japan and China will make breakthroughs in the future.

▲ Kenji Mizuta, Director of the Shanghai Office of the Japan External Trade Organization (JETRO). Photography: Gong Ziyang

Japan’s Matsushita Group established its first joint venture in China in 1987, which witnessed the continuous expansion of China’s reform and opening up and the continuous improvement of the foreign investment environment. Speaking of the CIIE, Tetsuro Honma, Global Vice President of Panasonic Group, said: “The CIIE is an important platform and channel for foreign companies to grasp the latest market conditions in China and communicate with governments, enterprises, and customers at all levels in China.”

▲Tetsuro Honma, Global Vice President of Panasonic Group Photography: Zhang Xin

Many Japanese exhibitors and business representatives said in interviews that since China’s accession to the WTO 20 years ago, it has more fully integrated into the world economy and achieved a miracle of development. Over the years, their companies have benefited from the opening up of the Chinese market and will be more actively involved in the innovation and high-quality development of the Chinese market in the future.Return to Sohu to see more