From tomorrow, July 15, Republic will offer readers of the print edition free access to the exclusive contents of the digital platform. At the end of the newspaper, under the TV programs, we will in fact publish, in a special space, a QR code which, once framed with the smartphone, will allow you to browse freely, up to 24 of that day, on the pages of the site reserved for digital subscribers. .
It is an offer for our paper newspaper buyers that will last all summer and stems from the awareness that reading habits now add up to multiple platforms, follow our daily habits and adapt to our times.
There are those who start the day by leafing through the paper newspaper and then continue to follow the news cycle through the web, and those who prefer the opposite path by updating with digital news and then deepening analysis, characters and background by reading the paper. Having the QR code printed in the newspaper allows both of them to stay up-to-date on major national and international events and local news, benefiting from unprecedented flexibility in terms of time and way of reading. All for the price of a single copy of the newspaper.
It is an initiative that meets the new habits of readers, of all ages, genders and backgrounds, who ask their newspaper to reach them where they are in order to make the contents of our work available to them.
The task of a quality newspaper is therefore to be increasingly transparent, not only in describing how it collects and presents news but also in involving readers, in first person, in the digital revolution. So that they themselves can experience the thrill of finding themselves, in real time, in front of a news published on paper that changes on the web within a few minutes. That’s why, from tomorrow, our QR code published on these pages will offer access to a whole world: that of news that never ends.