Summary
[The sales volume of Dingdong Maicai platform, one of the strongest branches of prefabricated food and beverages, has increased by 3 times year-on-year]According to Dingdong Maicai data, in 2021, the sales of Dingdong Maicai’s full line of prefabricated vegetables will increase by 300% year-on-year, including prefabricated vegetables. The penetration rate of orders for dishes in the overall order has exceeded 40%. In addition, more than 70% of users who purchase pre-made dishes are under the age of 35.
according toDing dong shoppingData shows that in 2021Ding dong shoppingThe sales volume of the whole line of pre-made dishes has increased by 300% year-on-year, and the penetration rate of orders including pre-made dishes in the overall order has exceeded 40%. In addition, more than 70% of users who purchase pre-made dishes are under the age of 35.
The fundamental reason for the rise of the pre-prepared food industry is the operational needs of rising labor and rental costs, followed by the need for standardization of tastes under the chain of catering. The rise of take-out has further forced the improvement of catering efficiency. Prepared dishes are one of the fastest-growing sub-sectors in the food processing industry in the past five years. From 2014, the takeaway industry began to flourish, and in 2020, the epidemic gave rise to household consumer demand. The industry has expanded from a very few categories such as quick-frozen rice and noodles to a variety of Dishes extend from B-end to C-end consumers. In 2026, it is conservatively predicted that the scale of the pre-made vegetable industry is expected to reach 429.1 billion yuan.
According to the subject database of the Financial Associated Press, among the relevant listed companies:
MichikaThe pre-made dishes include hand-grabbed lamb chops, French lamb chops and other grilled lamb products and grilled fish products.Ding dong shoppingWaiting for community fresh food stores is one direction of the company’s later layout.
Great LakesThe Dahu flagship store has been set up on Tmall, which sells pre-made dishes such as Spicy QQ Lobster Tail and Hetian Crayfish Series. There are pre-made dishes for sale.
(Article source: Financial Associated Press)
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