The Putian shoe industry, which has been trapped in the dilemma of “copycat shoes”, may usher in the era of “real Putian shoes”. According to a recent report from Chinanews.com, it was learned from the Putian Footwear Association that “The collective trademark “Putian Shoes” has been successfully registered with the approval of the State Intellectual Property Office. This is the first collective trademark of the footwear industry named after the name of the municipal administrative division in Fujian Province.。
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The exposed images show that,In the graphic trademark of “Putian Shoes”, the LOGO uses shoelaces as the creative composition, and outlines the initials “P” and “T” in Pinyin of the word Putian.
According to the Red Star Capital Bureau, the staff of the Putian Footwear Association said that the text has not yet come down, and the graphic trademark can now be used.
It is reported that the currently registered collective trademark of “Putian shoe graphics” is valid until February 27, 2032.Approved goods/services include sports shoes, children’s sports shoes, casual shoes, light rubber shoes, foot protection safety shoes, travel shoes, children’s travel shoes and leather shoes, etc.。
According to the official website of the Putian Bureau of Industry and Information Technology, as of December 2018, there were more than 4,000 shoe-making and related enterprises in Putian, employing more than 500,000 people.
Industry insiders believe that this marks the transformation of the Putian shoe industry from “Made in Putian” to “Created in Putian”, which will effectively promote the accelerated transformation and upgrading of the Putian shoe industry.
