Taylor Swift’s young fans now watch more football and their parents are happy
The “Cruel Summer” singer is a catalyst for teenage girls’ interest in the NFL, with a significant impact on ratings and family dynamics during games
Families find an unlikely connection between Taylor Swift’s music and the NFL, which is leading to deeper understanding and stronger bonds through sharing their hobbies. (Jovany Pérez)
Until a couple of years ago, Peter Dustinstay-at-home father of two girls in CamarilloCalifornia, always had an easy time talking to his oldest daughter, Dakota. But as she, now 12, approaches adolescence, there are “things she doesn’t feel comfortable talking to me about,” Dustin said. You may be interested in: The message of love that Travis Kelce sent to Taylor Swift in the middle of the game against the Buffalo Bills
So when she returned from the Taylor Swift concert film in October, he was eager to share a little gossip: Travis Kelcestar of the Kansas City Chiefshad attended a concert by the singer and tried, without success, to give her a personalized bracelet.
Dustin, fan of the San Francisco 49ers, I used to watch the games alone. One day, she saw that Dakota was watching the 49ers highlights.
“I told him, ‘Come here and give me a hug,’” Dustin said. For him, it’s not just about enjoying sports with his daughter. “What I hope is that with our connection through Swifties and Kelce and soccer, she doesn’t feel embarrassed or uncomfortable talking to me about anything,” said the father. You may be interested: Alaska Airlines passengers sued the company through the door of the Boeing that broke off in flight
Dakota is one of the many girls who have noticed the NFL to catch a glimpse of Swift, who often appears smiling in a suite at U.S. games. Chiefs.
Not all NFL fans have liked the frequency with which the NFL announcers NFL They point the camera at Swift, but the league has benefited from the increase in television viewership and revenue, and parents say they have too. You may be interested in: Multivitamins can slow memory loss in older adults
“I definitely have an excuse to text her more or call her more than before,” says Kai Le, a 46-year-old father of Phoenix whose teenage daughter, Khoe, lives in Boston.
Earlier this season, she texted him that she watches the games because she has to “be a supportive Swiftie” and that she now understands the offensive line and tight end positions.
“If it’s a way to connect more closely with my daughter, I’ll take advantage of every advantage I can,” says Le, a fan of the New England Patriots.
Taylor Swift’s presence in the NFL generates mixed opinions, but also touching stories of fathers who reconnect with their daughters through sports and music. (Mark J. Rebilas-USA TODAY Sports)
Swift, perhaps the most popular American musical artist of all time, has proven to be an economic engine: her recent tour generated billions of dollars for the US economy. USA. Since his association with the team, the matches of the Chiefs They have been among the most watched this season, and the team’s ticket prices have skyrocketed.
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Although women and girls have always been part of the fans of the NFLthere is no doubt that Swift has played a role in the rise of viewership: in one of Swift’s first appearances at a game of the Chiefsratings among females ages 12 to 17 increased 53% over the season-to-date average for Sunday night games, according to data from Nielsen.
Roberto Muro, son of an American football coach, played running back in the New Mexico State University and in the Barcelona Dragons of the extinct NFL Europa. He is now a high school history and Spanish teacher and father of two girls in Phoenix.
Muro doesn’t regret playing, but sometimes he feels like his father imposed his interests on him, and as he grew up and played professionally, he began to see it more as a job than a passion.
Still, on Sundays, Muro sees the 49ers. Her oldest daughter, Ariyah, now 7, used to ask him if she planned to watch “Go Niners” because that’s what he said every time she came into the room during games.
He has since learned that it is called “American football.” And after her wife took Ariyah to see the Swift concert film, she started singing her songs and told her father that she was a Swiftie.
At first, Muro wasn’t sure whether to tell Ariyah that the artist came to games to see her boyfriend, because if they broke up soon — a scenario that would likely be found in Swift’s lyrics — he didn’t want her to “have a bad time.” perception of relationships,” he said.
But once he saw that Taylor Swift He regularly attended the games and the relationship seemed real, he and his daughter began to watch them together and make up songs about the players.
“There is no better feeling: not because she is interested in soccer, but because she wants to spend time with me,” says Muro, who went from coaching soccer to coaching women’s sports so she can instruct her daughters if they become interested.
Fathers and daughters find new common ground: football and Swift tunes. (Brad Rempel-USA TODAY Sports)
The Swift-football connection flows both ways. Marc Bourdon, artist and janitor, hangs out with his 17-year-old daughter Emerson during Chiefs games. Bourdon, who works in glass and stone, made him a fidget spinner in Chiefs colors to hold during games, which Emerson says he now watches weekly to see Swift “happy and in a new element.”
But Bourdon also has a new hobby: Enter contests with Emerson to win tickets to Swift concerts which can otherwise cost hundreds or thousands of dollars.
“We had fun trying to find more,” says Bourdon, who lives in Belleville, Ont., and has had no luck so far.
Bourdon admitted that he needs a break from Swift’s music from time to time, but admires how she helped other artists in 2015 by announcing that she would hold back a new album from Swift. Apple Music unless the company paid artists royalties during its three-month free trial period for subscribers. (Following Swift’s open letter, Apple almost immediately backtracked on its plan.)
“That made me want to bow to her,” Bourdon said.
The attention paid to Swift at NFL games has drawn some criticism and ridicule. “The big difference between the Golden Globes and the NFL? There are fewer shots of Taylor Swift at the Golden Globes,” host Jo Koy said. In an interview in Fox Newsformer Hall of Fame coach Tony Dungy said Swift is one of the reasons younger generations are “disenchanted” with sports.
“There are so many things that come from outside. Entertainment value and different things that are taking away from what is actually happening on the field,” Dungy said.
Parents interviewed for this story mocked the detractors. “If someone complains about it, it’s because they’re jealous,” says Bourdon.
A rise in ticket prices: a tangible consequence of ‘Swiftmania’ in the NFL. (Denny Medley-USA TODAY Sports)
Dustin believes there are several reasons for criticism of the phenomenon Swift y Kelceincluding politics and “knuckleheaded people who are not adapting” to a world in which women are leaders.
“That’s what we’ve preached in this house, that they’re going to be independent, modern thinkers,” said Dustin, who now has more company during games.
Dakota explained that the fashion designer Kristin Juszczykwho is married to 49ers fullback, Kyle Juszczykmade a Chiefs jacket with Kelce’s number, which Swift wore to a game, making the tailor famous.
“I like how he uses things that have happened to him in his music; like Kanye West I wouldn’t have called her a snake, then we wouldn’t have” the “Reputation” album, said Dakota, who likes to sew and talks about fashion with her father.
Dakota also seems to be taking it easier lately. She said that she used to cheer for the team she least liked to “annoy him.”
But recently, I was talking to a friend who said, “Oh my God, I’m totally a fan of Chiefs by Taylor Swift”Dakota remembers. “And I told her, ‘You do it, girl, but I’m a 49ers fan,’” she added.
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