Original title: 2022 Beijing New Year’s Day is officially launched
Yesterday, the “2022 Beijing New Year Goods Festival”, hosted by the Beijing Municipal Bureau of Commerce and undertaken by the Beijing Time-honored Brand Association and the Beijing Catering Industry Association, was officially launched in the Joy Spring Breeze of Fengtai District.
This year’s New Year’s Day is a city-wide consumer promotion activity focused on Beijing’s consumption season. With the theme of “I celebrate the New Year in Beijing”, it includes three major sections: New Year’s Market, New Year’s Delicious Food, and Chinese New Year’s Gifts. until February 15. More than 10 business districts in the city including Wangfujing, China World Mall, Longhu Tianjie, Joy City, etc., more than 200 commercial enterprises such as JD.com, Xiaomi, Hema, What’s Worth Buying, Caibai, Shounong, and Huaguan Business participated in the event. Linked online and offline, the company will independently issue 10 million yuan of New Year’s goods consumption coupons, so that the majority of citizens in Beijing can experience the authentic Beijing-flavored culture, buy special Beijing-flavored New Year’s goods, and live a happy, festive and peaceful Spring Festival.
Online New Year’s Day special promotions and more
It is reported that consumers open the Jingdong App and search for “New Year’s Day” to browse a wealth of New Year’s products. During the New Year’s Day, they can enjoy a discount of 30 yuan for every 200 yuan spent. Tmall search for “convergence in Beijing” directly to the exclusive venue of the Beijing New Year’s Goods Festival, helping traditional time-honored brands rejuvenate. Ele.me has launched a red-envelope discount for all people. It has joined nearly 1,000 catering companies, retailers and other participating merchants in Beijing to launch a special discount for the “Ele.me New Year’s Day”. Merchants waive delivery fees. Hema Supermarket has launched a promotional event for the New Year’s Day with the theme of “Happy Shopping in the Year of the Tiger”. Ali Health will also launch a heart-warming service of “go home during the Spring Festival, make an appointment with nucleic acid first”. Meituan’s “New Year’s Day Goods Delivered to Homes During the Spring Festival” campaign provides a one-stop solution for “New Year’s dishes” for family dinners, and provides consumers with local special food consumption guidelines during the Spring Festival.
Distinctive features of the offline festival
Wangfujing Department Store will launch the “2022 Red Luck Festival” themed marketing campaign. China World Mall organizes a national tide market, integrates local cultural brands in Beijing, and provides a wealth of New Year gifts. Beijing SKP arranged a Chinese New Year flower market during the Spring Festival, bringing a strong sense of spring to customers. The Carrefour New Year’s Market has been launched recently. Hundreds of brands have launched a big promotion. Cross-category products over 99 yuan will be reduced by 30 yuan, and 199 yuan will be reduced by 100 yuan. Huaguan Commercial held a grand parade of the Chinese New Year Temple Fair from the first day to the seventh day of the new year, and distributed 10,000 yuan consumption coupons to consumers who stayed in Beijing for the Chinese New Year. Longfor Beijing Daxingtian Street held an interactive game and intangible cultural heritage handmade market featuring “Pear Garden”. Momo Dim Sum Bureau has launched an exclusive event “A Mouth of Oatmeal Mochi” for a limited time with a 20% discount for the New Year’s Day. Caibai Jewelry held the “Happy Life Love in Caibai 2022” event. The Beijing Enamel Factory held an offline exhibition and sales event and a special live broadcast of new products for the Year of the Tiger. Consumers participating in Wu Yutai’s New Year’s “Dao” and “Ming” Tianhui Gonghao activities in the Year of the Tiger can receive anniversary benefits. Long Shuncheng, together with a number of Beijing-made intangible cultural heritage and national quintessence brands, held the theme event of “Intangible Cultural Heritage Catch the Ingenious New Year’s Festival” to interpret the connotation of traditional Chinese culture through the market. Yoshinoya has launched themed products of “Good Fortune in the Year of the Tiger” and “Lantern Festival Gathering”, and provides discounts for citizens through online and offline linkages, limited-time discounts, and second half-price activities.
Various regional themed activities
In addition, Dongcheng District highlights the integration of culture, business and tourism, and plans to hold activities such as “New Year’s Eve at the Front Door” and the “New Year Cultural Gift Package East of the Forbidden City”. Chaoyang District held a series of consumption promotion activities with the theme of “Tigers and Tigers, Staying in the Capital”, and launched various consumption benefits around “food”, “shopping” and “entertainment“. Fengtai District highlights online and offline linkages, and plans to hold the “Fengyun New Year’s Taste Festival”, and launch activities such as “safe purchase of New Year’s goods”, “New Year’s Reunion Banquet”, “Chinese New Year’s Eve Flowers” and “Online Collection of Five Fortunes”. Tongzhou District will organize 34 companies to jointly launch a number of New Year’s Day activities such as “Good New Year’s Goods, Shopping and Buying” around the theme of “Cloud Shopping, Shang Tongzhou”, and Universal Beijing Resort will launch a series of themed activities for the Global Chinese Year. Several shopping malls in Fangshan District will hold Chinese New Year market activities. Daxing District organizes shopping malls in the district to carry out a series of consumption promotion activities around the theme of “Fuhu welcomes the spring”. Based on characteristic homestays, Pinggu District cooperates with multiple industries to launch a number of characteristic folk experience activities such as “stay at homestays and share special reunion dinners” and “stay at homestays and give tickets to ice and snow carnivals”.
It is reported that Industrial Bank provides consumers with special coupons for this New Year’s Day. From Monday to Sunday, 0 yuan will grab a 10 yuan coupon, and if you reach 100, you will be able to use it; super newcomers will be subsidized for 0 yuan and grab a 100 yuan coupon; For the unit price, RMB 15 can buy a voucher worth RMB 30, RMB 25 can buy a voucher worth RMB 50, and RMB 50 can buy a voucher worth RMB 100.
For more details, citizens can follow the WeChat public account of the Beijing Municipal Bureau of Commerce and the WeChat public account of the 2022 Beijing New Year’s Day Goods Festival “Guochao Jingpin”.
Text/Reporter Li Jia Photography/Reporter Fu Ding
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