«In tourism we have had a very successful summer. Of course we have lost 61% of foreign tourism but we Italians have rediscovered our Peninsula ». With these words Marina Lalli, president of Federturismo – Confindustria opened her speech during the “Made in Italy: setting a new course”, the summit organized by Il Sole 24 Ore together with the Financial Times and SkyTg24. “We have lived many months of darkness and the coffers of our companies have emptied by returning the deposits and the situation was so tragic that no help would have been enough”. Now the sector, which in the pre-pandemic era made 13% of the national GDP, is leaving behind a good summer 2021 thanks to the results obtained from marine, mountain, sports, spa, food and wine, sports and cultural tourism continues the president who adds : «Every euro spent on culture returns double and tourism is also the stage for made in Italy, for design and for our way of life». Speaking of the incoming Marina Lalli underlines that if the iconic cities know how to renew their offer, foreign tourists will have other opportunities to return but if they find the static cities they will hardly return. Giovanna Melandri, President of the MAXXI Foundation and Dominique Meyer, Superintendent of the Milan Foundation for La Scala were also present in this round of the summit, who compensated for the important presence of Asian and American tourists with the Italian public. «Even the villages have been stormed – continues the president of Federturismo -. Now we need the right investments to make the country make the leap ».
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