The 2024 National Spring Festival “Village Gala” kicked off in Sanjiang Dong Autonomous County, Liuzhou, Guangxi with a vibrant and energetic “Village Evening”. The event, which showcased a variety of performances including youth trendy dance, traditional songs, and folk music, provided a window into the new picture of China’s rural areas and served as a prime example of cultural empowerment in rural revitalization.
The “Village Show” first began in Lishui, Zhejiang Province 43 years ago and has continued to grow in popularity ever since. With over 460,000 registered mass literary and art teams and an estimated 130 million participants, the event has attracted attention and enthusiasm from people all across the country. The No. 1 Central Document of 2024 specifically points to the importance of farmers’ involvement in promoting the healthy development of cultural and sports activities in rural areas, including events like the “Village Evening”.
The “Village Evening” not only enriches the spiritual and cultural lives of farmers but also plays a significant role in promoting local culture and breaking out of the cultural circle. It has become a platform for showcasing the unique traditions and talents of the people in various villages, attracting hundreds of millions of viewers to social media platforms and reaching a wide audience.
Furthermore, the “Village Evening” serves as a means to revitalize the countryside by integrating and innovating the characteristic culture of different regions. It has been instrumental in promoting cultural tourism, increasing farmers’ income, and contributing to the overall revitalization of rural areas.
With 91 demonstration points of the 2024 Spring Festival “Village Gala” set to provide more cultural power to the construction of a livable, industrial, and beautiful countryside, the continued success of the “Village Evening” is expected to further stimulate creativity and enthusiasm among the masses and create more distinctive “village” brand IPs in support of comprehensive rural revitalization.