Balocco returns to communication, from 3 to 25 December, with the Christmas ADV dedicated to Il Almondy ed Il Pandoro.
A detailed planning of 15” commercials is foreseen – with the format “Good for Generations” – on all the main generalist and digital networks, with total coverage of the news segments and with coverage of prime time broadcasts with the largest audience.
To complete the plan, there will also be an important campaign digital with coverage of YouTube, Rai Play and Mediaset Infinity aimed at completing the reach of all target segments.
But it doesn’t end here, to support the campaign, Pandoro and Mandorlato Balocco take to the field with Christmas LEDs during cartel matches Juve-Napoli and Juve-Roma.
CREDITS
Advertising Agency: Sunny Milan
Production House: Brand Cross
Colonna Sonora: Sing Sing
Planning: Media Italy