Arcano Partners, an independent financial advisory company specializing in alternative asset management led in Italy by Paule Ansoleaga Abascal, announced today that it has entered into a partnership with the two-time Formula 1 world champion Fernando Alonso, who becomes the company’s new ambassador for the next season of the top motorsport competition, starting on March 2nd. With this partnership, Arcano Partners positions itself as the first international financial consultancy and asset management firm on private markets to sponsor a Formula 1 driver.
This collaboration is based on fundamental values shared by the Company and the former Ferrari driver: the passion for what they do, the drive for innovation and the constant pursuit of growth and excellence. In this sense, the continuous effort to find innovative solutions, in the business world for Arcano and in competitions for the Asturian driver, clearly illustrate the natural inclination of both to success. The partnership between Fernando Alonso and Arcano Partners also reflects the common projection towards the future, the attention to technology and creativity.
Fernando Alonso’s new helmet will feature the Arcano Partners logo on both sides. The entry into the world of Formula and the presence of an ambassador of the caliber of Fernando Alonso will allow the Company to continue to elevate its positioning in all the markets in which it operates, reaching new investors and the opportunity to associate its brand with dynamism, excellence and a winning attitude, thus increasing the brand’s recognisability and image to the highest levels.
Recent years have seen a major growth in attention to environmental responsibility in elite motorsports, contributing to the global push towards a more sustainable future. Arcano Partners was the first independent Spanish fund manager to join the Principles for Responsible Investment (PRI) over 14 years ago and since then its commitment to sustainability in all areas of the business has grown, motivated by the firm belief that companies capable of generating more sustainable economic growth are also those capable of providing value in the long term.
Arcano Partners is an international company active in financial consultancy and asset management in private markets. Growth has been a constant in its over 20 years of history, managing, thanks to its partnership model and commitment to the best talent, to help its clients and investors grow, providing an independent and innovative vision in all its products and services. Arcano Partners has more than 240 professionals of over 20 different nationalities and has offices in Spain, Italy and the United States, in particular in Madrid, Barcelona, Milan, New York, Los Angeles, Bilbao and Seville.
Álvaro de Remedios, president of Arcano Partners, said: “The launch of this partnership with Fernando Alonso unites us in an exciting race where the passion for speed, innovation and growth come together. We are collaborating with an exceptional driver with great experience and an incredible track record; an athlete who embodies excellence, dedication and tenacity: all qualities that are also present in the DNA of Arcano Partners. Together, let’s kick off an exciting journey where every race represents an opportunity to push boundaries and reach new horizons.”
Fernando Alonso, driver of the Aston Martin Aramco Formula 1 Team, said: “I am very happy to have the support of Arcano Partners, a team with which I share fundamental values in my career: passion, innovation and growth. Competition has always been the driving force of my career. I am more enthusiastic than ever and can’t wait to face all the challenges that await me, with the certainty that together we will achieve new goals in this fantastic journey in which we never stop learning.”
Paule Ansoleaga Abascal, Managing Director of Arcano Partners in Italy, said: “Formula 1 is a sport where attention to detail and the pursuit of excellence are taken to the highest level. It was therefore natural for us to work alongside Fernando Alonso, a champion much loved by Italian fans, to carry forward the values that bind him and our business“.