Home » Lega: Luca Morisi leaves the leadership of Salvini’s social channels. He invented the ‘Beast’

Lega: Luca Morisi leaves the leadership of Salvini’s social channels. He invented the ‘Beast’

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Matteo Salvini and Luca Morisi (ImagoE)

Rome, 23 September 2021 – Luca Morisi, guru of the management of Matteo Salvini’s social channels, leaves the online business guide of League. Social information expert, university professor, Morisi, almost ten years ago was chosen by Salvini himself to manage the communication on the web of the Carroccio. Morisi was most recently co-opted into the ‘extended’ political secretariat of the Lega last October. At the basis of the decision, as it appears, no political motivation, but personal and family choices.

Morisi, the Lega’s social media manager and Salvini’s digital alter ego, has not collaborated with the party since the beginning of August, after months of remote work following the Covid 19 pandemic. “Dear friends, many have written to me”, he wrote Morisi himself to the parliamentarians. “I thank everyone for their interest and friendship: I’m fine, there is no political problem, in this period I just need to disconnect for a while to family matters“, he assured.” A hug and thanks again “.

Morisi’s name is associated with that of the ‘beast‘, the customized technology that contains Salvini’s presence on social networks. “Digital philosopher. Social-megaphone, I handle the communication for the Captain almost 24×7. #goSalvinigo “, is the description on his Twitter profile.

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