After Messi joined Greater Paris, fans around the world began to snap up the new season jerseys, and can’t wait to “pay” Messi!
On the 11th, Messi appeared at the Parc des Princes in Paris, wearing the No. 30 shirt that was used for the first time when he debuted. Subsequently, overseas fans lined up in official Paris stores to snap up the same jersey. The “Messi effect” spread across the Eurasian continent to the country, and Chinese fans have also joined the panic buying wave.
A few days ago, Paris Saint-Germain Football Club entered Tmall International and opened an official overseas flagship store selling official football uniforms, training uniforms and club merchandise.
As soon as the news of Messi’s transfer came out, in the overseas flagship store of Paris Saint-Germain, the two color-matched shirts of the host and guest of the new season were sold out, leaving only a few pairs of socks. On the evening of the 11th, the official flagship store will debut Messi’s No. 30 new season uniform in China, and the pre-sale will start.
(Photo: Paris Saint-Germain Club enters Tmall International)
“After the official announcement, a large number of fans flooded into Saint-Germain’s official flagship store to snap up purchases. The store sales have grown very fast these days.” According to the Tmall International Sports Outdoor category operator, the Messi new season jerseys pre-sold yesterday have been sold out. , The merchant is actively restocking.
“Buy Messi’s same shirt” is a way for fans to support Messi. Some netizens even said: We are here to pay the 34-year-old workers!
In fact, through the sale of Messi’s uniforms, Paris has almost recovered the annual salary paid to Messi. According to the famous Romano report, within 24 hours of the official announcement of Messi’s joining, Paris made nearly 30 million euros just by selling Messi’s jerseys.
(Photo: Messi’s new season jersey Tmall International starts)
By convention, 10%-15% of jersey sales will be owned by the club. Messi’s annual after-tax salary in Paris is 41 million euros, which means that according to the current heat, Paris only needs to sell the jersey for two days to recover the full after-tax annual salary paid for Messi.
It is reported that 64% of Messi’s new jersey orders come from China. Expanding the Chinese market and establishing in-depth communication with Chinese fans have become one of the important tasks of overseas football clubs. At present, not only Paris, but also Manchester City, Bayern Munich, Arsenal, Inter Milan and other football clubs have also settled on Tmall, selling peripheral products to domestic fans.
(Editor in charge: Sun Dan)