On May 13, PICC announced that it had signed Zhou Guanyu, China’s first F1 racing driver, as the “PICC star recommendation officer”.
Zhou Guanyu, born in 1999, watched the Formula One World Championship for the first time when he was young, and was deeply attracted by this event. Since then, at every stage of his growth, he has set a goal for himself. In the continuous breakthrough and transcendence of himself, in 2021, at the age of 22, he will become China’s first official driver of the World Formula One Championship (F1). The driver also scored points in the first show of the competition and got the tenth place. At the same time, he won the Rookie of the Year Award that year.
Zhou Guanyu’s competitive spirit of making steady breakthroughs, daring to enter and fight to show his hard-core strength is in line with the spirit of PICC’s insistence on innovation-driven, steady progress, and high-quality development. As a leading insurance company in China, PICC has been committed to providing more comprehensive, professional and high-quality insurance services to its customers. With the development of the times, people’s awareness of insurance has increased, and the main group of insurance buyers has gradually moved closer to the younger group. The post-80s and 90s have become the main consumers of the new generation of insurance market, and the distance between them and the young consumer group has been shortened. This is the transformation of PICC’s brand rejuvenation. key step. The signing of Zhou Guanyu this time is also a powerful breakthrough to mobilize the young fan base and enhance the potential of brand rejuvenation. While demonstrating the strength of insurance, it will revive old insurance companies with new vitality. As the “eldest son of the Republic of China Insurance”, PICC has always adhered to the original intention of “People’s Insurance Serving the People”. In the next step, PICC will continue to adhere to “quality first, benefit priority”, adhere to serving the national strategy, and give full play to the mission of financial central enterprises, and more Implement the innovative development strategy vigorously and with greater intensity, and use innovation to achieve sustainable development in transformation and upgrading.
Zhou Guanyu used his extraordinary strength to show the speed of China to the world. PICC is also further deepening the layout of the excellent insurance strategy and moving towards the goal of “building a global excellent insurance group”. In the future, PICC will join hands with Zhou Guanyu to convey a positive brand attitude, demonstrate strong protection capabilities, and continue to build a golden brand of PICC with professional services!
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(Editor: Qian Xiaorui)
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