On the morning of October 20th, the first torch of the Beijing Winter Olympics was lit, and the Winter Olympics officially entered Beijing time. Although the travel popularity of users has fluctuated slightly due to the sporadic outbreaks in recent days, big data on the same journey shows that, stimulated by the news of the Winter Olympics, the popularity of tourism-related searches in Beijing rose by 130% month-on-month on that day. The hotels in Beijing and Zhangjiakou, as well as the air tickets to Beijing from various places, have attracted the attention of tourists.
Tourists who pay the most attention to winter tourism in Beijing are from Beijing, Hebei, Guangdong, Shanghai, Jiangsu, Shandong, Liaoning, Henan, Heilongjiang and Zhejiang. Among them, tourists from southern provinces and cities such as Guangdong, Shanghai and Jiangsu also have greater enthusiasm for the Winter Olympics and ice and snow tourism.
The 2022 Beijing Winter Olympics will bring a good development opportunity for China’s ice and snow tourism. How to transform the “cold resources” of ice and snow into the “hot economy” of ice and snow tourism is an important topic that the domestic tourism industry pays attention to. According to the analysis of Tongcheng Research Institute, from the end of October to November, during the Winter Olympics cycle, northern China will gradually enter the best season of ice and snow tourism of the year, whether it is skating, skiing and other sports ice and snow tourism, or ice and snow tourism, sports Watching games, ice and snow vacations, etc. will attract the attention of tourists from all over the country.
The “China Ice and Snow Tourism Development Report (2021)” released by the China Tourism Research Institute shows that under the background of normalization of epidemic prevention and control, the demand structure of ice and snow tourism is more inclined to travel around, family-owned and self-driving travel. With the further development of domestic ice and snow tourism, the ice and snow tourism dividend will also benefit more people such as the elderly, young people, and low-income groups. It is estimated that in 2025, the number of ice and snow tourism in China will exceed 500 million, and ice and snow tourism will become the core engine of China’s winter tourism and ice and snow economy.
Tongcheng Travel stated that it will promote the high-quality development of ice and snow tourism through platform capabilities and technological innovation, promote the digitalization of the ice and snow tourism industry, and promote the industrial integration of ice and snow tourism + ice and snow sports. According to the relevant person in charge of Tongcheng Travel, digital tourism has the advantage of efficient management, helping ice and snow tourism destinations and scenic spots to closely integrate planning, marketing, management and other activities, and realize refined, systematic and efficient operations with the help of new technologies such as big data. At the same time, it will promote the development of surrounding industries and realize real industrial upgrading.