Shanghai’s new blueprint for fitness for all: fitness everywhere, everybody wants fitness every day

In Shanghai, citizens’ sports life is quietly changing: old factories are transformed into sports parks, sports projects have entered the roofs of shopping malls, and sports culture in the industrial parks has accelerated…through new construction and reconstruction, sports services that are rich in urban characteristics and integrate various formats. The complex-“Urban Sports Center” came into being and became a good place for fitness at the doorstep.

Excavation of “Phnom Penh Silver Horn” old factory building transformed into a new look 　　

In recent years, Shanghai has focused on building a high-quality sports space with “fitness everywhere”, advocating a modern lifestyle of “thinking about fitness every day”, cultivating high-level health literacy of “everyone can keep fit”, and implementing a national fitness project to complement the citizens. The short board of fitness facilities, optimize and perfect the 15-minute community life circle. The Shanghai Sports Bureau optimizes the layout of national fitness facilities, studies and taps the city’s “Phnom Penh Silver Corner”, and promotes the urban sports center in Shanghai, which is an inch of gold, to provide multiple services such as fitness, leisure and entertainment, and enhance citizens’ sense and satisfaction in sports.
Citizens who have walked through Baoshan Sanlinqiao Sports and Cultural Park found that the beautiful environment and majestic architectural style in the park attract attention. Seeing the figure of movement through the glass facing the street, full of vitality. More than 10 years ago, this was an old factory abandoned by the Shanghai Nissan Vacuum Flask Factory. Today, only the 50-meter-high chimney remains as a mark of the prosperity of the industrial civilization. This is the first creative industry park with sports as the theme in Shanghai. In the early stage of construction, the operation team of Sanlinqiao Sports and Cultural Park found that there were more than 700,000 people within a 3 km radius of the surrounding area, and the sports element was the most attractive factor for the flow of people. Decided to expand the sports industry and attracted many high-quality companies. Finally, 10 companies were selected, covering special projects such as basketball, boxing, rock climbing, armor fighting, children’s physical fitness, indoor golf, etc., and regular youth competitions. There is also an indoor horse farm where children aged 3 to 8 can experience professional equestrian training with their parents. Sanlinqiao has a clear positioning and is truly a “sports for all”, so that residents of all ages can find their favorite and suitable sports here, and are exploring and expanding cultural services and community functions. This brand-new public leisure space has become a good place for surrounding residents to exercise and relax.
The “Xiang Cube” sports complex located in Nanxiang Town, Jiading is a classic case of exploring a sports service complex in China. Reconstructed from the old workshop of Shanghai East China Machinery Factory, it covers nearly 30,000 square meters of space, including football, basketball, table tennis, fencing, billiards, simulated golf, and 22 projects including indoor simulated skiing, roller skating rink, and 10 Multiple art projects radiate nearly 200,000 residents in 82 surrounding communities. For more than five years, the business format of “Xiang Lifang” has been continuously adjusted and optimized. “Our philosophy is to face the’family’ citizens.” In the vision of the chairman of “Xiang Lifang”, the family will come here and the children can receive sports training; father Bring a badminton racket and play a game heartily; besides drinking coffee, the mother can participate in yoga and dance exercises. In 2020, “Xiang Cube” will achieve an annual passenger flow of 2 million, meeting the diversified fitness needs of surrounding residents.

“Sports+” consumption model empowers the sports industry

Shanghai’s Global Harbor Mall, there is a cave on the roof. At the entrance is a professional e-sports arena, and further down there are climbing walls, paddle tennis, and Jie’s pastures. There is an endless stream of citizens who come to experience it. Many older friends and children who had no previous rock climbing experience will choose to continue to engage in rock climbing after experiencing it. The operator believes that for young consumers, with the increase in the proportion of leisure and entertainment formats, especially the entry of sports formats, commercial spaces are transformed into cultural and sports shared resources, and cultural, business, and sports integration can be achieved, which can promote all kinds of experience consumption. It gradually becomes a social place that resonates.
Huang Haiyan, a professor and doctoral tutor at the Shanghai Institute of Physical Education, believes that from the perspective of the development environment of the sports industry, new sports needs will continue to be released in the future, and new sports consumption and new infrastructure will provide continuous driving force for sports development. The urban sports center is a new carrier of sports consumption, and it has also created a new scene of multi-level, diversified and personalized sports consumption experience for citizens. With the continuous emergence of sports service complexes, the exploration of diversified operation methods such as “sports + culture + education + commerce + tourism” has introduced many new ideas. More market players and social forces will be encouraged to participate in the construction, management and operation of sports facilities, and promote the development of new sports spaces, new technologies, and new formats.
According to the Shanghai Municipal Sports Bureau, according to the “14th Five-Year Plan”, by 2025, 16 districts in Shanghai will achieve full coverage of urban sports centers. Through diversified operation methods, the sports and fitness space around citizens will be expanded, and citizens’ fitness will be further solved. Difficult” question.