Nine clubs will play in the German elite class in the coming season, with an average attendance of well under 30,000 in some cases – that’s half of the starting field. The home grandstands of the clubs are largely occupied. But when teams like TSG Hoffenheim arrive, the clubs sometimes have problems filling their away fan block. The media reach of clubs such as Heidenheim, Darmstadt, Wolfsburg and Hoffenheim is also quite low, but the subscription fees for the streaming services for the live games are not getting any cheaper.
In the tender for the media rights from the 2025/2026 season at the beginning of next year, the marketing strategists of the German Football League (DFL) would probably prefer to advertise with Düsseldorf, 1. FC Kaiserslautern or 1. FC Nuremberg. A list from the television channel Sky, which is available from WELT AM SONNTAG, shows: The games in Wolfsburg, Hoffenheim and FC Augsburg are watched by very few viewers. In the ranking for the second division, Heidenheim was only tenth, Darmstadt seventh. The top three: HSV, FC St. Pauli and Kaiserslautern. The odds of the conference and the individual games were taken into account.