Beijing Winter Olympics legacy brings new life to ice and snow sports in China
By Kong Xiangxin, Li Chunyu, Yang Fan, Xia Zilin
Xinhua News Agency, Beijing – It is the beginning of spring, and the ice and snow craze is surging once again in China. The legacy of the Beijing Winter Olympics is proving to be a force for good, with ice and snow sports growing in popularity across the country.
Two years after the unparalleled grand opening of the Winter Olympics event, the impact of the Beijing Winter Olympics continues to be felt as China strives to become a sports powerhouse. A wide range of top-level ice and snow events have taken place, building on the success of the Winter Olympics and continuing to write new ice and snow legends.
Winter Olympic champions returned to the blessed land of Beijing, achieving new victories and inspiring the next generation of ice and snow athletes. The legacy of the Winter Olympics has also paved the way for more young people to realize their Olympic dreams, with students participating in top ice and snow events and gaining practical experience.
The impact of the Winter Olympics is not limited to the sporting arena. The ice and snow economy in China has been reinvigorated, with ice and snow sports becoming a popular fitness program for people of all ages. Winter Olympic elements have also rekindled the economy, with the “Dragon Dundun” mascot becoming a sought-after product and Winter Olympics heritage driving the development of the ice and snow economy and sports industry.
In addition to venue resources and events, tourism and sports have become intertwined, with ice and snow tourism becoming a business card for cities such as Harbin. The development of the ice and snow economy is expected to bring new life and vitality to various regions across China, and the land of ice and snow is seen as a potential catalyst for stimulating consumption and promoting regional development.
The impact of the Beijing Winter Olympics is expected to be lasting and far-reaching, with ice and snow sports and the ice and snow economy continuing to flourish in the years to come.
As China looks ahead, the success and impact of the Winter Olympics serve as inspiration for the future of ice and snow sports, tourism, and the economy.