Talking about business and sport also means, in most cases, visibility, advertising and marketing. This includes the latest news featuring Mike Tyson, who recently became Brand Ambassador of Rabona, an international operator active in the sports betting and online casino sector.
The agreement with this operator, considered among the best as well as among the most popular non-aams sites, fits into the sportsbook’s idea of increasing its audience, linking its name to that of a great figure in the history of sport, known both by older and younger audiences. It is the first time for Mike Tyson as the testimonial of a gambling brand, thus joining a list of great champions such as Cristiano Ronaldo, who was linked to Pokerstars, or “our” Francesco Totti, iconic flag of the Roma, who was a testimonial for Mostbet, and finally Shaquille O’Neal, famous basketball player for the Los Angeles Lakers and Miami Heat, who advertised the Pointsbet portal a few years ago.
The importance of these collaborations is both for sports stars and for gambling platforms, which can draw several positive aspects from partnerships of this type. The first is obviously a return of image: the charm of these athletes and above all the audience of enthusiasts and fans allows you to increase the awareness of the brand, stimulating the trust of users and the credibility of your brand. However, it is essential for the betting agency to have projects and measures aimed at responsible and safe gaming, which therefore make that brand “solid” from a social point of view, with a commitment that should be worth more than any sponsorship.
But let’s get into it detail of the agreement between Mike Tyson and Rabona, since it hides some interesting features, which blend social, technology and marketing. The boxer, born in New York in 1996, is committed to involving his target audience through monthly live streaming, exclusively on Rabona’s Twitch and Kick channels. Here “Iron Mike” will tell anecdotes and curiosities about his career, to stimulate the curiosity of even a non-enthusiast audience, but he will also be involved in gaming sessions, obviously with the titles present on the Rabona portal.
But the agreement does not end here: the betting site has in fact created a welcome bonus named after him, reshaping his nickname: the special offer is called Iron Bonus which, through a ‘fun bonus’, will guarantee up to a maximum 100 euros for new users.
The importance of collaborations of this type explains well the rise of online casinos, a segment which in 2028 is expected to exceed 158 billion euros in turnover. A rapidly growing sector that attracts more and more prominent figures, from the world of sport but not only, confirming how gambling has ceased to be a niche phenomenon and has now opened up to an increasingly wider audience. Also achieved thanks to marketing tools.