Every December 31, the same promises: “Yes, the past year was trying, but, rest assured, the year ahead promises to be full of hope.” These elements of language, invariably repeated by the Presidents of the Republic during their greetings to the nation, were also found in those formulated by Tony Estanguet and Amélie Oudéa-Castéra. In a perfectly orchestrated communications offensive, the president of the Organizing Committee for the Paris 2024 Games (Cojop) and the Minister of Sports and the Olympic and Paralympic Games have multiplied themselves in the media.
Featured interview La Tribune SundayDecember 31, two pages in The team from January 2 for the three-time Olympic canoe champion; interviews given on the same days to Sunday newspaper and at Parisian, appearance on the sets of BFM-TV and France 2 at the start of the week for the former professional tennis player… The message distilled could not be clearer: it was a question of waving a magic wand and making disappear all the controversies linked to the Games – transport prices, security concerns around the opening ceremony, judges’ tour of the surfing event in Tahiti, etc. From now on, it is important to be positive.
The slogan came from the Elysée. In his New Year’s Eve speech, Emmanuel Macron promised that 2024 will be a year of “pride”and “French vintage”. The Head of State would finally like to ride on French sporting successes to restore his image, he who has been champing at the bit since the frustrations of the Football World Cup in Qatar, at the end of 2022, and the Rugby World Cup at home ago almost three months.
Message received five out of five by the boss of Cojop and the minister. “These Olympics will be a hit”, “magic will happen during the Games”assured Mr. Estanguet. “France needs victories”, “I would like us to say that we did it and that it was great”publicly dreamed of “AOC”, which, moreover, lit the Arc de Triomphe on January 1 in the colors of the Great National Cause 2024 dedicated to sport.
The French more concerned about purchasing power
The time for harmony would therefore have come in France. In a little less than seven months, the country will shine throughout the world, recalled the Head of State during his wishes. From New York to Tokyo, all eyes will be on the banks of the Seine on July 26 for an opening ceremony that the organizer promises will be spectacular and historic.
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