100 ideas for a better life: Legendary camisoles are more than just a piece of fabric – they breathe the spirit of the times and tell a story. A small selection.
100 ideas for a better life
Do you remember when Michael Jordan revolutionized basketball, George Best enthralled Old Trafford, Swiss skiers were like cheese with holes, Eddy Merckx won the Tour de France, Wayne Gretzky became the king of hockey in Edmonton, Carl Lewis won athletics ruled?
Where Shaq-Attack got his favorite number
Who is the most famous basketball player of all time? Michael Jordan! The sleeveless shirt with the number 23 started a merchandise machine for Jordan’s Chicago Bulls club in the early 1990s that still generates millions in sales today. The red shirt with white cuffs and black writing – “Bulls 23” on the back, “Jordan” on the chest – belongs in the well-stocked wardrobe of every sporty person, worldwide. Rap stars like Drake, Jay-Z and Ice Cube sometimes appear on stage wearing the iconic textile. And even Xherdan Shaqiri, according to legend, chose his favorite shirt number 23 as a boy because of Jordan.
For the gentleman, for the “barfly”
The discussion about the most beautiful football shirt is endless. So in a nutshell: Manchester United 1972! It is originally made from the finest cotton and is only real when it hangs on your body like a heavy, cold washcloth in the rain. Not like the modern plastic stuff that feels like you’re carrying a grocery bag. Tony Dunne or Sir Bobby Charlton wore the first Man Utd shirt with the club logo on the chest, the fiery red contrasting with the stylish white collar. A reminder that football is also a sport for gentlemen. And of course for “barflies” and disco-goers: it was George Best who made the timelessly simple jersey an icon.
Ski history in holey cheese
What initially caused people to shake their heads has become a cult: the golden yellow cheese dress worn by Swiss skiers. From 1992 to 1998, the Swiss Cheese Union, as a sponsor, transformed Paul Accola, Didier Cuche and Franz Heinzer into racing cheese balls with hole applications. A marketing coup, New York’s “Time” magazine celebrated and named the dress the most beautiful team clothing. Okay, maybe the iconic piece of Swiss ski history isn’t necessarily suitable for wearing on the ski slopes, but rather for carnival or a stag party. The suit is always in demand: a copy in the slalom version (knee and arm padding!) was recently sold on Ricardo for 750 francs, worn by Céline Dätwyler.
Pedal as a cannibal
Eddy Merckx won three of his five Tour de France victories between 1971 and 1974 in the almond brown cycling jersey from Molteni – this made the shirt a style icon for Gümmeler. It is only real in merino wool, which is still an exclusive but still extremely functional material for sportswear. Anyone who was able to get hold of one of the limited edition Zegna replicas in the finest knitting, which sold out within seconds, has been pedaling up the mountains twice as fast – guaranteed! But what does Molteni actually mean? It is the surname of the bicycle-loving Italian Pietro Molteni from Arcore, a producer of delicious salami sausages. Fits perfectly with “Cannibal”, Merckx’s nickname.
Famous drop of oil on the black ice
The fame may have faded a bit, but the Edmonton Oilers are still one of the most famous franchises in hockey: Wayne Gretzky, shirt number 99! Anyone who flies through the ice rink in the Canadian superstar’s shirt and maybe even chases a puck will be given room. The club logo with the orange oil drop – a homage to the petrochemical site of Edmonton – is one of the masterpieces of the brand’s graphics. When the club wanted to “modernize” the logo, protests broke out. Since then, the Oilers emblem has been the old, original one again – from the times when Wayne Gretzky won the Stanley Cup four times with the Edmonton Oilers between 1984 and 1988.
Run until sunrise
Light blue like the Pacific Ocean, with a sunrise in a red halo in front of the sharp peak of the gentle hilltop of California: the Santa Monica Track Club’s jersey is for track and field athletes something like the Maradona jersey for Argentines: the promise of eternal greatness. Admittedly, the soccer world champion Maradona died as a drug victim, Carl Lewis, nine-time gold medalist at the Olympic Games, was the most famous athlete from Santa Monica and was convicted of doping – but the bib remains unsullied as a style icon of athletics: It tells of jogging laps along coastal promenades, right up to the Infinity of sunrise.
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100 ideas for a better life