In the first round of the US Open he snatched a set from world number 1 Novak Djokovic, but Holger Rune, one of the most promising teenagers in tennis, won his game as an aspiring influencer already entering the field. On one shoulder the racket bag, on the other a classic Ikea bag – yes, the yellow and blue ones with the handle and the shoulder strap, in plasticaccia … – the Dane immediately turned on the social networks, and amused his colleagues. “Rune entering the field with an Ikea bag – was one of the comments – is the most New York thing that could happen at the US Open.”
For the moment there seems to be no sponsorship, but almost everyone is ready to swear that the Swedish giant will not be long in showing up with the 18-year-old from Copenhagen. Among the admirers of Rune there is certainly already the former world number one Kim Clijsters (“with that Ikea bag he split”), while the person concerned has a very down to earth explanation for his choice: “it’s a nice bag , then all my drinks and bananas that I take on the pitch fit in, it’s convenient for when I have to play ». The undertaking to … disassemble Djokovic and send him back to Serbia this time was not successful, but on the social scoreboard of the Us Open the first blow is his.