Amazon introduced new functionalities generative artificial intelligence (AI). to help partners create high-quality product pages in Amazon store. And it’s not the only news coming for those who sell products on Amazon.
Amazon introduces new generative AI features for partners
A good product page on Amazon can make the difference between a successful product and one that doesn’t sell. And if until now creating them required a lot of work for sellers, they can now simplify the matter with AI, as Amazon itself explains on its website.
I sellers they can provide just a few words or a picture of their product, and the AI will generate it automatically titles, descriptions and other attributes. This allows the sellers save valuable time, allowing them to focus more on developing their products. There will undoubtedly be a need for quality control on the products generated. But AI will be able to greatly simplify the process.
Amazon started testing this last fall with several sellers and, so far, more than 100,000 selling partners. Amazon they used list building tools with generative artificial intelligence. Most AI-generated ads receive approval from sellers with minimal changes.
Not only. According to Amazon, AI-powered ads, on average, improve in clarity, accuracy, and detail. This increases the visibility of the products during searches on the site.
In addition to the current features, Amazon is introducing a new option for i sellers: the possibility of providing a URL to your website to create high-quality ads based on existing pages. This feature, currently rolling out in the United States, will allow sellers save you even more time and effort when creating product listings on Amazon.
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