Bank of China Hong Kong’s “Private Wealth” Brand Opens Sixth Exclusive Center in Bank of China Tower
Bank of China Hong Kong’s exclusive financial management brand, “Private Wealth,” has expanded its presence with the opening of its sixth “Private Wealth Center” in the iconic Bank of China Tower branch. This center, strategically located in the heart of Central, is the second of its kind following the first center opened in Sheung Wan in 2020.
To mark the occasion, the brand held an opening ceremony in March, with iconic singer and “Private Wealth” brand ambassador Mr. Hacken Lee in attendance. Lee praised the strategic location of the new center, highlighting its convenience, quiet atmosphere, and high level of privacy.
The “Private Wealth Center” caters to high-end customers who prefer personalized, face-to-face interactions with their relationship managers. The center is staffed with dedicated account managers and experts in various fields such as investment, insurance, mortgage, and cross-border services.
During the event, Hacken Lee shared his positive experience with the brand, noting that his financial management is primarily handled by his wife and the “Private Wealth” 1+10 exclusive team. He emphasized his trust in the Bank of China Hong Kong team’s ability to manage his wealth effectively.
The brand also unveiled new promotional photos showcasing its RM Chat service and exclusive solutions, underscoring its commitment to providing high-quality, personalized financial services to its customers.
With the opening of its sixth “Private Wealth Center,” Bank of China Hong Kong continues to solidify its position as a leading provider of tailored financial solutions for high-net-worth individuals. The brand’s innovative approach to wealth management and dedication to customer service set it apart in the competitive banking industry.