In a move that marks the start of an exciting collaboration in the world of motorsport, Ferrari and HP Inc. have formalized a multi-year title partnershipjoining forces in a shared commitment to innovation and performance.
“Our founder bequeathed us a desire for continuous progress and it is precisely from this that our innovative drive is born, on the road and on the track, as well as our commitment to sustainability, from carbon neutrality to the education of the young generations”, he has declared Benedetto Vigna, CEO of Ferrari. “In HP we have found the same values, which make it an ideal partner. We look forward to our collaboration to tackle new opportunities and challenges together.”
The partnership between Ferrari and HP
The partnership is not just a merger of names, but a strategic pact to promote sustainable innovation. Through this synergy, the team of Formula 1 Scuderia Ferraritogether with the Scuderia Ferrari Esports Team and to Scuderia Ferrari Driver Academyis committed to leveraging advanced technologies to improve its performance and contribute to a more sustainable future.
The HP logo will make its triumphant debut on Maranello’s Formula 1 cars at the Miami Grand Prix, scheduled for May 3-5. This event will mark the start of the team’s competition under the new name Scuderia Ferrari HP. The team too Scuderia Ferrari Esports and Maya Weug’s car in the F1 Academythe series reserved for women launched in 2023, will show off the new branding.
Furthermore, the collaboration will see the integration of HP’s high-tech products and servicesranging from computers to conference solutions to printing technologies. These tools will be essential to refine the precision of the training and optimize Scuderia Ferrari’s strategic decisionsboth on and off the track.
“With technology, performance and exceptional craftsmanship fueling the future, the partnership between HP and Ferrari is a natural fit”he has declared Enrique Lores, CEO of HP Inc. “Both brands are built on rich stories that have stood the test of time. Through this unique collaboration, we will also have the opportunity to reach new audiences, drive business growth and create lasting impact for the customers and communities we share. Together we will leverage the global racing stage to accelerate sustainable innovation.”
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