Startups make an important contribution to the development of the industry by driving innovation, promoting competition and stimulating economic growth. Their cross-industry influence has a positive impact on the entire economy. At HANNOVER MESSE, more than 300 young companies compete for potential customers and investors with innovative products and business models.
Hanover. Industrial companies are increasingly looking for startups because they represent entrepreneurship, innovation, flexibility and creativity and thus ensure competitiveness and economic growth.
HANNOVER MESSE brings together young and established companies to explore cooperation and investment opportunities. The startup areas at HANNOVER MESSE are located in Hall 2 and Hall 17. Startups also present themselves at state-funded joint stands, country pavilions or as individual exhibitors.
Apollo Green Solutions optimizes buildings with energy management platform
For example, Apollo Green Solutions from Cologne equips commercial buildings with an energy management platform that optimizes energy systems. AEInnova from Spain uses space technology to digitize Industry 4.0 with minimal impact on the environment. ZeroKey from Canada offers location technology that leads in accuracy by a factor of over 100. Bytefabrik.AI from Karlsruhe develops software solutions based on artificial intelligence for analyzing machine and system data that are intuitive to use.
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Social program promotes networking
For startups, the opportunity for exchange and networking is an important part of the trade fair appearance. The Industrial Startup Stages in Halls 2 and 17 serve exactly this purpose with a mix of pitches and lectures. Examples of this are the panel discussions “Opportunities and challenges for startups in the Industrial Internet” and “Entrepreneurship and the driver of start-ups” as well as the keynotes “Which innovations does Germany need now as a business location?”, “Playing to Win: Sustainable value creation with AI” or “Why the most successful ones “CEOs of the world invest in startups and why they failed”.
According to conventional wisdom, startups need a lot of support from established companies to be successful. However, traditional companies can learn a lot from entrepreneurs and founders. The new master classes at HANNOVER MESSE serve both sides by promoting mutual exchange.
For example, Michael Marhofer, CEO of the ifm group of companies, talks about successful collaborations between startups and large medium-sized companies. Conversely, Michael Kuehne-Schlinkert, co-founder and CEO of Katulu GmbH, explains how artificial intelligence can be trained across companies, factories or machines without sharing sensitive data. With the “AI Canvas Workshop” master class, Merantix Momentum GmbH offers companies of all sizes comprehensive instructions for developing a sustainable AI strategy. Participation in a masterclass is included in the price of the admission ticket. A separate registration is necessary under this link:
HACK4INDUSTRY goes into the second round in 2024. This time the Autostadt in Wolfsburg is presenting a “challenge” in the area of e-mobility: the participants should make e-charging a holistic experience. They will present their ideas on April 25th at HANNOVER MESSE and will therefore have the chance to implement their idea with the Autostadt in Wolfsburg. The co-organizer of HACK4INDUSTRY is Prototype Club GmbH from Munich.
The entire program for both stages is available at this link:
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