Writing gods damage done by Elon Musk to Twitter, we were talking about how important numbers are for social networks and how social networks are reluctant to communicate them externally. When they do, it’s because something important has happened. Who obviously want to communicate externally.
And this is exactly the case with latest information regarding TikTok in Italy, which are objectively significant: the platform is now used every month by almost 20 million people in our country (the exact figure is 19.7 million). In other words, 1 person his 3 use TikTok on a monthly basis.
Social networks Privacy of minors, fine of 345 million from the EU to TikTok. Society: “Problems resolved long ago” by Emanuele Capone 15 September 2023
Imparare da TikTok (e con TikTok)
The social network owned by the Chinese ByteDance (the two companies operate independently, as should be clear by now) is, moreover, among the few who seem to be unaware of the crisis: it was the phenomenon of 2020, it was confirmed in 2021, it continued to do so in 2022 and very probably it will be like this this year too. Not only in Italy but practically in all the countries where it is present.
In particular, in Italy there are some phenomena which are only ours, some born on TikTok and then arrived in the real world or vice versa: this is the case of Learn with TikTok (and the hashtag of the same name #LearnWithTikTok), one of the oldest trends, whose videos have collected a total of over 41 billion views; you hate #BookTokItalia and #Sanremo2023 (both 2.9 billion views).
They are in our country #SpiritoArtigiano also works well (we wrote about it here)which has so far collected 10 million views, #MareFuori (6.4 billion) and #ItaliasGotScience (over 14 million views).
The Inquisitor Ghost case, TikTok and Internet subcultures: behind the scenes of the Vincent Plicchi tragedy by Lorenzo Fantoni 13 October 2023
Lots of food, for the body and the mind
Among the favorite topics, food could not be missing, with over 62% of members (globally) which includes cooking and recipes among its interests and the hashtag #FoodTok, which has reached a total of 72 billion views.
Then there’s everything the cultural part of TikTokwith all due respect to those who still today (3 years later) still think that it is “the ballet platform”: already mentioned about BookTokItalia, it must also be said that thanks to the app there has been a sort of rediscovery of #librifantasy (55 million views) and a newfound and somewhat unexpected passion for #romanzirosa (63 million) and many, many pages opened by Italian cultural bodies and institutions, such as the Teatro alla Scala in Milan, the Uffizi Gallery in Florence or the Teatro Massimo in Palermo.
One last interesting aspect is TikTok’s effort (net of the inevitable missteps) to promote positive, kind and inclusive behaviors: this is confirmed by trends such as #EcoFashion and #SecondaMano (respectively, with over 93 and 77 million views), the over 520 million views for the hashtag #disability or even the words of the young Tasnim Ali, who chose the platform to explain her culture (we interviewed her in 2021): “TikTok allowed me to meet an inclusive and open community ready to listen to my voice and welcome my stories with curiosity – she explained – Here I grew up, telling my roots and my life path and together we addressed important issues , breaking down prejudices and finding ourselves united by a feeling that goes beyond our differences.”
@capoema