LinkedIn has recently begun testing vertical video content similar to TikTok or Instagram Reels, thereby attracting more content creators to showcase their work through LinkedIn, and also allowing more LinkedIn users to share content through the current popular video shooting format.
The professional networking platform has quietly provided testing to specific users, without officially launching the feature to the public. However, LinkedIn later confirmed to TechCrunch that it will indeed be rolling out this new feature, although the specific launch date remains undisclosed.
In addition to displaying vertical video content on the LinkedIn platform, all previously published videos will also be accessible through the video tag. This move is aimed at attracting more video creators to share their content through LinkedIn, potentially even allowing content from other platforms to be directly shared on the professional network. By enabling more video creators to connect through LinkedIn, the platform hopes to provide increased development opportunities.
Moreover, most LinkedIn users will also have the option to share content using the popular video presentation format, effectively retaining user traffic on the platform and preventing them from migrating to other services.
In a related development, Instagram is reportedly planning to introduce a new feature called Blend, which will recommend Reels short videos to users and their friends based on shared interests. This feature is geared towards increasing video content reach and viewing traffic, although specific operational details have not yet been disclosed.
Meanwhile, other tech news highlights include Xiaomi’s announcement of the pricing for its first electric vehicle in the Chinese market, the restart of cooperation between Tokyo Game Show organizer CESA and the Taipei Computer Association to promote Taiwan-Japan game exchanges, and Samsung’s rollout of the One UI 6.1 update, bringing Galaxy AI features to more of its mobile phones and tablet devices.