Microsoft he could throw his own Xbox Store mobile in July: a version of the digital player store directly on Android and iOS smartphones. Sarah Bondpresident of Xbox, has revealed the companyās plans for mobile gaming, now that Apple also allows you to download alternative stores on the iPhone.
Xbox Store mobile is coming to Android and iOS smartphones
Microsoft will initially focus on its rich portfolio of first-party games, including hits like Candy Crush e Minecraft, to attract players to the new store. The approach web-based will allow the company to offer an accessible experience on all devices, regardless of āclosed ecosystem store policiesā ā a not-so-subtle reference from Sarah Bond to Apple.
As Bond explained to the Bloomberg Technology Summit (via The Verge), the goal is to create a ātruly cross-device experience ā where you are, your library, your identity, your rewards travel with you.ā A unified gaming platform, an experience that, to date, no one has managed to successfully create.
Although the Digital Markets Act European and potential actions in the United States could force Apple and Google to open their stores, Microsoft isnāt willing to wait. But it may be difficult to launch a completely web-based interface, as well as differentiate itself from other gaming services. But it could be a first step to test the needs of the market, waiting to be able to launch a real store integrated into iOS and Android.
Microsoft is throwing down the gauntlet to Apple and Google, banking on its strength first-party wallet and a unified gaming experience. It remains to be seen whether this will be enough to convince players to use this innovation (especially at the beginning, when there may be problems and bugs).
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