Great increase in followers for Geolier, Mahmood and Annalisa, a lot of curiosity for Giovanni Allevi and the defeat of Facebook and Twitter: this, in a nutshell, is the photograph of the second evening of the 2024 Festival that comes out of the social networks.
The analysis and monitoring of the situation were conducted by DeRev, a company specializing in digital strategy and communication: below, we see all the numbers.
Sanremo and the slight decline in Sanremo
As already during the first evening (full details here), the Festival’s official accounts remain very strong on social media, almost replicating Tuesday’s performance in terms of interactions (over 2.8 million), but predictably not the growth of followers : +39 thousand against +146,540. There are still many posts published: 263 in one evening, which brings the total to 558 in 48 hours.
An enormous amount of material fed to the algorithms of the various platforms which probably also benefited the competing singers, who overall almost doubled the volume of total interactions collected on social media in the second evening: there were 2.965 million on the occasion of the start of the Festival, they became almost 5.6 million.
The ones who received the most attention were Annalisa (690,418 interactions), Mahmood (589,763), Ghali (533,254 interactions despite not performing), Emma (half a million) and Irama (480,994). Staying with the artists, the greatest growth in terms of followers was once again recorded by Geolier (27,689, in addition to the 53,578 who arrived from the first evening), Mahmood (+26,437) and Annalisa (+24,838, almost all on Instagram); Clara (+21,578 followers) and Angelina Mango (+19,807) also performed well.
The curious curiosity for Giovanni Allevi
As for the rest of the show staged on the Ariston stage, lights and shadows: Giovanni Allevi’s touching speech catalyzed searches on Google, evidently from those who didn’t know him (a million questions asked, far beyond the other trending topics of the last 24 hours) and allowed him to attract almost 50 thousand new followers, that is, more than any other participant in the second evening of the Festival.
Instead, co-host Giorgia was unable to seize the opportunity to expand her social audience or dialogue with her community: curiously, no post on the occasion of her participation in Sanremo 2024. Similarly, no post for Amadeus either , strangely for 5 days.
The race for televoting begins
Among the platforms, the slow disappearance of Facebook and Twitter from the panorama of those that count when it comes to Festivals is confirmed: interactions with the contents published by the singers are found in 72.67% of cases on Instagram and in 19.21% on TikTok, therefore on Facebook just 5.89% remains and on Twitter less than 2.5%. On Elon Musk’s social network, which in the past was very strong during the days of the Festival, there were 610 thousand tweets with the hashtag #Sanremo2024 yesterday and 587 thousand since midnight: the protagonists are Dargen (72 thousand mentions) and Mahmood (63 thousand mentions) who they even dubbed John Travolta (32 thousand mentions).
On TikTok, however, people push Geolier, who has collected 5 thousand dedicated posts and 60 million views. The young rapper himself is also the artist who sought followers the most during the televoting: if in most cases the singers limited themselves to announcing the opening of the voting and their number (with an average of 2 stories and a post on Instagram), Geolier produced 6 of them, explicitly asking you to support it with all 5 votes available for each mobile phone.